Life Before Sidebar Ad Removal To understand the opportunity, let’s take a look at what PPC advertising looked like when the right-hand side of the SERPs page was still full of ads. In those days, you theoretically had 10 positions to choose from. Positions 1-3 appeared at the top of the page, and positions 4-10 appeared […]
Google Sidebar Ads Are Gone: Here’s What that Means to Advertisers Read More »
Google recently announced the debut of the Google Real Time Ads tool. Unfortunately, so far this tool has only been made available to major brands. This means a lot of the information about Real Time Ads, such as specifics on how it functions or how effective it might be, are actually quite vague. Still, this
Google Real Time Ads Could Be a Game Changer, but Details Remain Fuzzy Read More »
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them up. 1. AdWords Labels are Great for Testing Testing is crucial for PLAs. Merchants should be constantly testing which ad groups are running and at what bids. AdWords labels are
4 Good Reasons Why You Should Use AdWords Labels For Your PLA Campaign Read More »
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