Marketing News
A 4-Step Guide to Optimizing Searchable Content
Today, producing content alone is no longer sufficient to succeed in SEO. For your target viewers, you must produce informative material. SEO and content are
Google’s Helpful Content Update Rollout Complete
The update completed on September 9th Google has stated that the rollout of the helpful content upgrade is now complete. The update was released over
Successful Marketing on Social Media – Part II
You can increase traffic, create leads and raise brand awareness with the correct social media approach. A crucial component of marketing is social media. Social
Google’s Valuable Content Definition
Google’s helpful content upgrade is set to go live. So, what precisely constitutes helpful content? This is what Google says. The goal of Google’s latest
How to Market on Social Media Effectively – Part I
You can increase traffic, create leads, and raise brand awareness with the correct social media approach. A crucial component of marketing is social media. Social
Content Consolidation – Impact on SEO Performance
Does your content match what appears on Page 1 of Google? Consolidating pages could boost your SEO performance if not. How? Over the past year,
Enhancing E-A-T with Semantic Search
Semantic search knowledge can be a game-changer. In our Fair Marketing Article Series this month we show how you can use it to improve E-A-T.
What will Change the Future of Search Engine Optimization – Artificial Intelligence
AI will radically alter SEO as we currently know it. It will have a significant impact on every part of SEO, from optimization to link
The Effects of Social Media Trends on SEO – Part II
Tips for putting together a successful influencer marketing campaign Working with influencers in your niche comes in handy when you’re launching a social media campaign
The Effects of Social Media Trends on SEO – Part I
Social media trends deliver one of the best opportunities to grow a social media following and spread brand awareness. Utilizing this wave to boost search
FairMarketing Announcements
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
How to Elevate Your Google My Business Page
How to Elevate Your Google My Business Page An important initial step with local SEO strategy would be to verify and claim your local business’
AdWords Advertisers Can Receive a Page-Speed Improvement from Parallel Tracking
If you are debating whether or not to adopt the parallel tracking feature, we urge you to do it now before it’s required. The change
Google Confirms Shortened Search Results Snippets
After expanding search results snippets last December, Google confirms it has shortened them. This means, work schedules utilized to increase meta descriptions for the longer
Fair Marketing Introduces UpChat, a Pay-Per-Lead Service
Innovative marketing service lets companies pay for performance, and only for performance. HOUSTON, TX, APRIL 24, 2018 – Getting web visitors to convert into paying
Content Audits Reveal 7 Common Website Errors
Good SEO companies should provide their clients who sign up for ongoing SEO and/or content services with a content audit on a specified timeline.
Already SEO’ing? Two Additions can Get You to Optimization for Voice Search
Voice Search – finally, some of the things we’ve seen in futuristic movies are really happening. Because the wave of the future seems to
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
How to Elevate Your Google My Business Page
How to Elevate Your Google My Business Page An important initial step with local SEO strategy would be to verify and claim your local business’
AdWords Advertisers Can Receive a Page-Speed Improvement from Parallel Tracking
If you are debating whether or not to adopt the parallel tracking feature, we urge you to do it now before it’s required. The change
Google Confirms Shortened Search Results Snippets
After expanding search results snippets last December, Google confirms it has shortened them. This means, work schedules utilized to increase meta descriptions for the longer
Fair Marketing Introduces UpChat, a Pay-Per-Lead Service
Innovative marketing service lets companies pay for performance, and only for performance. HOUSTON, TX, APRIL 24, 2018 – Getting web visitors to convert into paying
Content Audits Reveal 7 Common Website Errors
Good SEO companies should provide their clients who sign up for ongoing SEO and/or content services with a content audit on a specified timeline.
Already SEO’ing? Two Additions can Get You to Optimization for Voice Search
Voice Search – finally, some of the things we’ve seen in futuristic movies are really happening. Because the wave of the future seems to