Marketing News
The Effects of Social Media Trends on SEO – Part II
Tips for putting together a successful influencer marketing campaign Working with influencers in your niche comes in handy when you’re launching a social media campaign
The Effects of Social Media Trends on SEO – Part I
Social media trends deliver one of the best opportunities to grow a social media following and spread brand awareness. Utilizing this wave to boost search
Core Algorithms & SEO: How to Analyze Focus & Impact
Updates to the core algorithm can be the bane of an SEO department’s existence. The quantity of unknowns that accompany updates keeps consumers on their
Integrated Marketing Approach to SEO and Other Channels
With an extensive reach, SEO has various touch points with an assortment of marketing channels. As other channels’ operations impact SEO, both directly and indirectly,
How to Kill Your Google Rankings with Expired Landing Pages
Soft 404s can lead to a negative user experience, less conversions and influence the visibility of your website more than the loss in PageRank from
Why Investing in On-Site Search in 2022 is the Smartest Decision You’ll Ever Make
Discover the connection between SEO, SEM and on-site search to receive more out of your investments. We now use content as our major tool for
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Navigating Google’s Title Changes
Perhaps navigating Google’s title changes seems like your business is headed for scary territory? In case you’ve been living under a rock (or in a
Local SEO Holiday Success: make your local business both popular and profitable for the 2021 holiday shopping season
First, pull up the best seat in the house and get cozy: local business owners and marketers who have weathered so much in the past
FairMarketing Announcements
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
How to Elevate Your Google My Business Page
How to Elevate Your Google My Business Page An important initial step with local SEO strategy would be to verify and claim your local business’
AdWords Advertisers Can Receive a Page-Speed Improvement from Parallel Tracking
If you are debating whether or not to adopt the parallel tracking feature, we urge you to do it now before it’s required. The change
Google Confirms Shortened Search Results Snippets
After expanding search results snippets last December, Google confirms it has shortened them. This means, work schedules utilized to increase meta descriptions for the longer
Fair Marketing Introduces UpChat, a Pay-Per-Lead Service
Innovative marketing service lets companies pay for performance, and only for performance. HOUSTON, TX, APRIL 24, 2018 – Getting web visitors to convert into paying
Content Audits Reveal 7 Common Website Errors
Good SEO companies should provide their clients who sign up for ongoing SEO and/or content services with a content audit on a specified timeline.
Already SEO’ing? Two Additions can Get You to Optimization for Voice Search
Voice Search – finally, some of the things we’ve seen in futuristic movies are really happening. Because the wave of the future seems to
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
How to Elevate Your Google My Business Page
How to Elevate Your Google My Business Page An important initial step with local SEO strategy would be to verify and claim your local business’
AdWords Advertisers Can Receive a Page-Speed Improvement from Parallel Tracking
If you are debating whether or not to adopt the parallel tracking feature, we urge you to do it now before it’s required. The change
Google Confirms Shortened Search Results Snippets
After expanding search results snippets last December, Google confirms it has shortened them. This means, work schedules utilized to increase meta descriptions for the longer
Fair Marketing Introduces UpChat, a Pay-Per-Lead Service
Innovative marketing service lets companies pay for performance, and only for performance. HOUSTON, TX, APRIL 24, 2018 – Getting web visitors to convert into paying
Content Audits Reveal 7 Common Website Errors
Good SEO companies should provide their clients who sign up for ongoing SEO and/or content services with a content audit on a specified timeline.
Already SEO’ing? Two Additions can Get You to Optimization for Voice Search
Voice Search – finally, some of the things we’ve seen in futuristic movies are really happening. Because the wave of the future seems to