Marketing News
The Battle for the Brand: A Fort Worth Business Owner’s Story
Imagine this: Jessica owns a thriving boutique fitness studio in Fort Worth. She’s spent years building her brand—referrals, stellar Google
The Link Building Myth: More Isn’t Always Better
Narrative Storytelling Imagine this: You’re a local El Paso business owner running a popular coffee shop downtown. You’ve invested in
Designing for the Long Haul: Future-Proof Web Design Practices for Detroit Businesses
A Detroit-Based Business’s Wake-Up Call (Narrative Storytelling) When Eastside Auto Solutions, a family-run business in Detroit, launched its first website
Rooted in the Community: Sustainable Local Marketing for Denver Brands
🌄 A Mile-High Narrative: Why Local Still Matters in the Digital Age When Rachel opened her eco-conscious clothing boutique in
Content That Compounds: Creating Evergreen Social Strategies in Dallas
Content That Compounds: Creating Evergreen Social Strategies in Dallas The Story of Compound Content: How One Dallas Brand Grew from
Beyond the Click: Designing PPC Campaigns for Sustainable ROI in Columbus
The Click That Costs—And What Comes After Not too long ago, a Columbus-based home renovation company launched a flashy Google
The Link Building Myth: More Isn’t Always Better
Narrative Storytelling Imagine this: You’re a local El Paso business owner running a popular coffee shop downtown. You’ve invested in a slick website and started
Laying the Groundwork: How SEO in Chicago Builds Long-Term Brand Equity
From The Sidewalks of Wicker Park to Search Engine Dominance: A Chicago Brand’s Journey In the heart of Wicker Park, a small vegan bakery called
Strategic SEO in The Woodlands: Stop Chasing Rankings, Start Building Journeys
From Rankings to Relationships: A Narrative Shift in Local SEO A few years ago, a boutique retailer in The Woodlands focused solely on one thing:
Keyword Mapping for SEO in San Antonio: Local Strategy
“We thought we were using the right keywords… until we weren’t.” That’s how Maria, a San Antonio boutique owner, described her SEO journey before working
How Nashville Businesses Can Use SEO Analytics to Drive Smarter Content Strategies
Nashville isn’t just about country music and hot chicken—it’s a vibrant hub for startups, tech firms, creative agencies, healthcare enterprises, and retail brands. But in
How Mobile-First Optimization is Transforming Digital Visibility for Businesses in Fort Worth
The Mobile Revolution: A Story of Adaptation A decade ago, Fort Worth business owner Lisa Martinez had a thriving boutique, but her online sales were
The Battle for the Brand: A Fort Worth Business Owner’s Story
Imagine this: Jessica owns a thriving boutique fitness studio in Fort Worth. She’s spent years building her brand—referrals, stellar Google reviews, local partnerships, and even
Beyond the Click: Designing PPC Campaigns for Sustainable ROI in Columbus
The Click That Costs—And What Comes After Not too long ago, a Columbus-based home renovation company launched a flashy Google Ads campaign targeting the “best
DC Campaigns That Convert: Strategic Segmentation Beats Broad Reach Every Time
In the heart of the nation’s capital, where decision-makers walk the halls of power and innovation thrives across sectors, digital campaigns need to be more
Data-Driven PPC Campaign Adjustments in San Diego
How Real-Time Analytics Are Reshaping Local Ad Performance 🌴 Narratives from the Field: A San Diego Startup’s Turning Point In the heart of downtown San
Optimizing PPC Campaigns in New York with Real-Time Data: A Guide to Smarter Budget Allocation
🎯 Introduction: The High-Stakes Arena of PPC in New York Running a pay-per-click (PPC) campaign in New York is like navigating Times Square during rush
Custom Audiences and PPC: How Dallas Advertisers Can Improve Conversions
The Power of Custom Audiences in PPC Advertising Imagine you own a thriving boutique in downtown Dallas. You’ve been running paid ads for months, but
Content That Compounds: Creating Evergreen Social Strategies in Dallas
Content That Compounds: Creating Evergreen Social Strategies in Dallas The Story of Compound Content: How One Dallas Brand Grew from Obscure to Omnipresent In 2020,
From Vanity to Vision: How Austin Brands Are Using Social Metrics to Shape Strategy
A Tale of Two Startups: The Metrics That Made the Difference In the heart of Austin’s booming tech and creative scene, two fashion startups launched
Turning Social Media Feedback into Strategy in San Francisco
Narrative Start: From Chaos to Clarity in the City by the Bay Three years ago, a local vegan bakery in San Francisco was struggling. Despite
From Likes to Insights: How Oklahoma Brands Can Use Social Media Metrics for Better Decisions
The Story Behind the Numbers: A Narrative Look at Growth Through Metrics In 2020, a local Oklahoma fashion boutique named “Prairie Chic” had over 10,000
Indianapolis Brands See Higher Engagement by Embracing Mobile-First Social Media Strategies
The Mobile-First Shift: Why Indianapolis Brands Are Prioritizing It Indianapolis businesses are seeing a significant boost in engagement by adopting mobile-first social media strategies. With
Tailored Social Media Campaigns: How Denver Brands Are Using Personalization to Win
In the vibrant business landscape of Denver, brands are increasingly turning to personalized social media campaigns to connect authentically with their audiences. This shift toward
Rooted in the Community: Sustainable Local Marketing for Denver Brands
🌄 A Mile-High Narrative: Why Local Still Matters in the Digital Age When Rachel opened her eco-conscious clothing boutique in Denver’s RiNo Art District, she
Smart Segmentation, Local Impact: Boston Strategies that Speak to Real People
“Marketing isn’t about shouting louder. It’s about knowing who you’re talking to—and what they care about.” — Jenna Simmons, Senior Strategist, FairMarketing.com 📖 Narrative Start:
Local Insights: How San Jose Marketers Use Heatmaps to Convert Better
In the fast-paced digital scene of San Jose—where tech innovation isn’t just an industry but a way of life—marketers are turning to a surprisingly simple
Geo-Targeted Marketing: Using Local Data to Power Smarter Success in Philadelphia
Philadelphia isn’t just the City of Brotherly Love—it’s a city of unique neighborhoods, passionate consumers, and a thriving mix of local businesses. In today’s digital
Jacksonville Businesses Tap Into Mobile-First Local Marketing to Attract Nearby Customers
Mobile devices have transformed the way businesses connect with local customers. In Jacksonville, companies are embracing mobile-first local marketing strategies to stay ahead in an
Hyper-Personalized Local Marketing: What Works for Detroit Businesses
Detroit is a city of resilience, innovation, and deep-rooted community values. For businesses looking to thrive in the Motor City, hyper-personalized local marketing is no
Designing for the Long Haul: Future-Proof Web Design Practices for Detroit Businesses
A Detroit-Based Business’s Wake-Up Call (Narrative Storytelling) When Eastside Auto Solutions, a family-run business in Detroit, launched its first website in 2012, it was cutting-edge—optimized
A Queen City Awakening: The New Age of Design in Charlotte
It all started with a boutique coffee shop and a bold website redesign. When Thicket & Grind, a small but growing café in Charlotte’s South
Adaptive, High-Converting Websites for Seattle’s Fast-Paced Market
In Seattle, where coffee brews strong and innovation moves faster than the monorail, your website can’t afford to lag. From tech startups in South Lake
Smarter Web Design in Phoenix: How User Behavior Data Can Shape Better UX
Imagine this: A Phoenix-based boutique clothing store revamps its website, but online sales drop. They had invested in clean visuals, fast loading times, and mobile
Why Mobile-First Web Design is Driving Better User Experiences for Businesses in Los Angeles
The Digital Shift: Why Mobile-First Matters in LA Los Angeles is a city of movement, innovation, and digital connectivity. With its fast-paced business landscape and
Website Personalization: How El Paso Businesses Can Improve User Experience
The Power of Personalization: A Narrative Story Maria owns a boutique coffee shop in El Paso, competing against major chains and local favorites. Despite offering
The Battle for the Brand: A Fort Worth Business Owner’s Story
Imagine this: Jessica owns a thriving boutique fitness studio in Fort Worth. She’s spent years building her brand—referrals, stellar Google reviews, local partnerships, and even
The Link Building Myth: More Isn’t Always Better
Narrative Storytelling Imagine this: You’re a local El Paso business owner running a popular coffee shop downtown. You’ve invested in a slick website and started
Designing for the Long Haul: Future-Proof Web Design Practices for Detroit Businesses
A Detroit-Based Business’s Wake-Up Call (Narrative Storytelling) When Eastside Auto Solutions, a family-run business in Detroit, launched its first website in 2012, it was cutting-edge—optimized
Rooted in the Community: Sustainable Local Marketing for Denver Brands
🌄 A Mile-High Narrative: Why Local Still Matters in the Digital Age When Rachel opened her eco-conscious clothing boutique in Denver’s RiNo Art District, she
Content That Compounds: Creating Evergreen Social Strategies in Dallas
Content That Compounds: Creating Evergreen Social Strategies in Dallas The Story of Compound Content: How One Dallas Brand Grew from Obscure to Omnipresent In 2020,
Beyond the Click: Designing PPC Campaigns for Sustainable ROI in Columbus
The Click That Costs—And What Comes After Not too long ago, a Columbus-based home renovation company launched a flashy Google Ads campaign targeting the “best
FairMarketing Announcements
Fair Marketing Featured on Clutch 1000: A Testimony to Excellence in Digital Marketing
Fair Marketing is honored to be included in the Clutch 1000 Fall 2024 list—a prestigious accolade that highlights the top-performing B2B companies worldwide. This recognition
Fair Marketing Inc Announced as a
2023 National Excellence Award Winner
by UpCity
We are excited to announce that the Fair Marketing Inc team has been recognized as one of the top B2B service providers of 2023, both
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Fair Marketing Featured on Clutch 1000: A Testimony to Excellence in Digital Marketing
Fair Marketing is honored to be included in the Clutch 1000 Fall 2024 list—a prestigious accolade that highlights the top-performing B2B companies worldwide. This recognition
Fair Marketing Inc Announced as a
2023 National Excellence Award Winner
by UpCity
We are excited to announce that the Fair Marketing Inc team has been recognized as one of the top B2B service providers of 2023, both
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
Fair Marketing Inc. Announced as a 2021 National Excellence and Local Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating