How to Make “People Also Ask Boxes” Work For Your Business

The ever-changing Google algorithm is changing again, but not in the way that some people expect. Instead of changing the base search engine ranking method, the search engine giant is adding a box with questions or information that people who search for specific terms want to know. The more a person interacts with the People Also Ask box in the search engine result page, the more the questions within the box change. This can be a good thing for businesses who provide quality content on their websites because it takes more into consideration than just basic keywords.

Real-time results and updates

The People Also Ask box on Google isn’t a one-and-done system. Instead, it is constantly refreshing and updating so that you get real-time results for what you want to know. As you click through the links or questions within the box, you start to get new results. By starting with one search term and clicking through the information in the People Also Ask box, you might end up with an infinite number of results. In some cases, the results eventually transform into topics that aren’t necessarily related to the initial search.

While this might seem like it makes the search results all helter-skelter, just the opposite happens. People who are searching for specific information are greeted with information they never knew they would need. For example, a search about an indoor plumbing problem might eventually lead to information about why to hire a plumber to install a fountain outside. The same search might eventually turn in to results on how you can save money on electric bills.

As the searches transform, they are leading potential customers to learn more about goods and services they might not have thought about in the first place. You can use this information to help your business grow. You can also use the People Also Ask boxes to help increase your web presence.

Making People Also Ask boxes work for you

Making People Also Ask boxes work for your business means taking a little time to understand what might come up when a person interacts with a People Also Ask box that stems from keywords associated with your goods or services. The thing about this is that you likely won’t ever be able to replicate specific results that others see because Google takes a person’s individual actions into account.

Instead of focusing on the exact order things come up in the People Also Ask boxes, you need to fine-tune your website so you focus on what comes up in these searches. This means adding high-quality information on new pages of the website. It also means creating meaningful blog posts that answer the questions people might ask.

Tailoring content to People Also Ask results

The key to making the People Also Ask boxes work for your business is tailoring the information on your webpages to match the questions people might ask. We previously discussed some points about how you have to think like your searchers. You have to answer the questions the searchers want to know, even if they aren’t Googling that actual information.

This is where having an interactive website full of useful information comes into the picture. Graphs, pictures, infographics and similar tools on your website can help to boost the time users spend on your website. This also gives you plenty of opportunities to answer the vital questions that might lead searchers to your website without having to try to stuff keywords into the content on each page.

As you work to tailor the content on your website to the People Also Ask boxes, you must realize that Google treats the People Also Ask box as a miniature frequently asked questions section. Having short bursts of information that answer questions searchers might ask can pull you up in the People Also Ask boxes.

People Also Ask box information is slowly pulling away from snippet data in Google search results. This means that having information that can answer questions posed in People Also Ask boxes is becoming more important than the meta descriptions on webpages. Encompassing all of these elements on your website can really help to improve your search engine rankings.

Source: https://moz.com/blog/infinite-people-also-ask-boxes

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