WIN THE BATTLE FOR

SEARCH RANKINGS

OUR HOLISTIC APPROACH AND UNIFIED WEB MARKETING SOLUTIONS ARE UNMATCHED IN THE SEO REALM.

After years of research and development we have translated the algorithms and developed an approach that empowers our clients to be their own online authority experts. upSEARCH™ is our unique formula and process for attaining top listings on
the major search engines.

This winning formula for natural SEO rankings puts control in your hands to realize
ROI and entice web traffic to your site that eventually converts to revenue.
READY TO START YOUR CAMPAIGN

THE upSEARCH SYSTEM
AT A GLANCE

From the moment you enroll in our upSEARCH™ program, a dedicated team of SEO experts rallies around your cause—to establish online authority for your business, promote higher search engine visibility, and ultimately generate increased traffic and conversions for your company. Successful SEO strategies require long-term commitment, and we’re in it for the long haul, right alongside you.

Your team will include a project manager, a designer, a lead developer, and an editor backed by a talented team of content marketers.

BUILT - IN OPTIMIZATION

THE FIRST STEP IS GOOGLE
COMPLIANCE

Our mission is to lay a good foundation for all campaign efforts going forward. We immediately go to task evaluating your current online presence and identify and correct negative ranking factors on your web profile.
Homepage and subpage optimization, focusing on the core keywords you need to rank for.
Mobile responsive SEO landing pages designed to download fast and convert visitors into leads.
Your ongoing SEO campaign strictly follows what we call the Revenue Roadmap for SEO success. This is where we reverse-engineer your top competitors and outpace them!

THE SEO

REVENUE ROADMAP

Before we spend a dime of your budget to launch an SEO campaign, we first build out what we call the Revenue Roadmap for SEO Success. We do a deep into your competitors on Google and build out a systematic plan of attack on how we can outpace them and grab market share.

The Revenue Roadmap plan of attack:

1. Define your goals

2. Research your market

3. Plan the sales funnel

4. Optimize for SEO success

5. Launch, track results, and modify

6. Report on rankings, leads, and ROI

INCREASE SEARCH ENGINE RANKINGS

THROUGH FULLY OPTIMIZED

LANDING PAGES

An upSEARCH™ buyer intent page (BIP) is a landing page that is fully optimized for SEO to promote your product or service. The BIP pages are designed to reach prospective buyers at various stages of the buying process and have “good utility”. This means that your page is given preference in search engines because it addresses your users’ specific questions. More and more consumers look for products and services by typing questions into their search engines or posing their questions in a voice search. BIP content is presented in question/answer format to increase search-ability, enhance the user experience, and in response to Google’s latest algorithm updates.

CAMPAIGN
MANAGEMENT

Once your upSEARCH™ campaign goes into effect, a Fair Strategist will be dedicated to your account to answer any questions you may have, monitor your campaign, and to provide regular performance reports.

SPEAK TO A STRATEGIST

DID YOU KNOW?

53% of marketers rank content creation as the single most effective SEO tactic.
33% of clicks from organic search results go to the first listing on Google.

Contact Us

Fair Marketing