You can increase traffic, create leads and raise brand awareness with the correct social media approach. A crucial component of marketing is social media. Social media is a useful tool for businesses to contact their audience because at least two-thirds of internet users are active there.
Social media has assisted firms in establishing connections with customers all over the world since its inception. In reality, businesses utilize social media mostly to gain more exposure, followed closely by gaining more visitors and leads. Although most businesses are aware of the necessity for social media content, it can be difficult to know where to begin.
Last month in part I of this article, we provided 4 major goals to start your social platform marketing. This month, we will provide more goals in Part II as a continuation of the article.
You can use these steps to set your strategy and evolve as you grow.
5. “Network” with your followers
Social media users enjoy connecting with brands, thus as a result, businesses profit from:
- Social proof
- A wider market reach
- Increased brand awareness
The potential for a high return on investment (ROI) is enormous given that 83% of consumers place a high value on the customer experience, which includes interactions with brands on social media that help customers feel seen, heard, and understood. Using social media, you can keep an eye on conversations as they happen and quickly address any queries or issues from your audience.
This looks like:
- Posing inquiries about your products and services
- Establishing a Facebook group for your customers
- Sprucing up messages using GIFs, videos, and emojis
- Utilize platform tools, such as Instagram Live, to launch conversations
A good strategy is to allow 1 hour a day to communicate with your audience on social media. However, if there are pressing concerns, you should always take the time to respond promptly.
6. Reveal your brand identity
Your company’s brand identity is what makes customers relate to you and distinguishes you from your rivals. Therefore, consistency should be maintained throughout all marketing channels, including print, internet, and social media.
For businesses, maintaining brand consistency can be difficult, especially in the beginning. But it’s significant across platforms and social media is undoubtedly one of them. You should consider the following as you post:
- The brand voice, or how you communicate with your audience
- Posting similar images on several platforms
- Concentrating on your selling proposition
A consistent brand identity can not only make it simpler to decide what to post, but it can also foster greater brand loyalty.
7. Highlight quality over quantity
Instead of making as many articles per day on as many platforms as you can, you should concentrate on producing regular, high-quality postings. In fact, if you upload too many low-quality items, several social networking platforms may penalize your account and flag you as spam. Whoever manages your social media, whether it be you or a teammate, publishing could also become overwhelming and troublesome, which could end up hurting rather than helping your approach.
Consider developing a social media calendar to reduce these dangers. You can use these calendars to arrange your schedule and plan posts in advance. Marketers can keep track of the different moving aspects of social media by categorizing posts into categories like when to post, post captions, post visuals and which platforms to post.
Another way to prioritize quality posts is to ask yourself the following questions:
- Does this content assist my followers?
- Is this original?
- Is this actionable, motivating or engaging?
All of these inquiries can assist you in producing high-quality content that will interest and draw readers.
8. Measure your outcomes
Social media marketing is influenced by a wide range of variables, therefore it’s crucial to evaluate and track progress. Analytics are practical because they can:
- Optimize campaigns
- Produce new goals
- Review tracking metrics
However, you should decide which indicators are most crucial before you begin tracking.
Although social media marketing can seem intimidating, your company can gain a lot from these platforms with the appropriate planning. When done properly, social media marketing can show to be a long-term, cost-effective option.