Innovative conversion formula increases sales leads for business websites

Fair Marketing introduces upConversions™, a leading-edge conversion rate optimization strategy with a focus on enhanced usability designed to turn site visitors into customers

Houston-based Fair Marketing, a renowned national digital communications firm, has created a visionary FairMarketing tool to improve online marketing ROI and profitability for businesses of all sizes.

With the introduction of upConversions™, Fair Marketing pioneers a highly structured and customizable approach to conversion rate optimization (CRO). upConversions™ campaigns promise fast results by effectively combining usability consulting and redesign services with SEO-based content marketing strategies.

Closely monitored by dedicated project managers, upConversions™ campaigns take an in-depth look at existing web traffic, then follow an 8-step protocol designed to increase the duration of site visits, enhance engagement, and push site visitors deeper into the sales funnel. The formula includes a detailed assessment of the site’s most visited web pages, followed by usability improvements.

“Usability consultation provides the blueprint for a complete overhaul of the site’s targeted landing pages,” said Roger Janik, CEO and founder of Fair Marketing. “Our coders and developers then use that blueprint to implement a multi-level redesign that will effectively boost the visitor stream, enhance product messaging, strengthen calls-to-actions, and—ultimately—increase visitor conversions.”

Subsequent A/B testing measures the performance of landing pages before and after optimization, gauging proficiency and delivering valuable feedback on the effectiveness of each upConversions™ campaign at regular intervals.

Quality CRO services, although in high demand, are hard to come by. A recent survey by MarketingSherpa found that 75% of businesses experienced difficulty finding knowledgeable professionals to meet their needs. Janik hopes to fill that gap.

“We want to supply businesses—whether local, national, or global in scope—with comprehensive and integrative online marketing solutions for every goal or objective that they may have and any need that may arise,” said Janik. “Our primary objective is always to meet and ideally exceed our clients’ expectations.”

upConversions™ campaigns prove effective alone or when seamlessly integrated with other tools in the Fair Marketing line of products, such as upSearch™ for SEO and upClick™ for PPC.

To learn more about upConversions™ and other Fair Marketing comprehensive service packages, visit or call 1-888-SEO-ADVICE.

About Fair Marketing

Fair Marketing is a boutique marketing communications firm specializing in search engine optimization (SEO), content and social media marketing, pay-per-click (PPC) advertising, and online reputation management.

For more than a decade, Fair Marketing has helped small to enterprise-level businesses establish and cultivate online success through patented, formula-based marketing solutions. The company has garnered recognition in recent years from local publications, industry ranking services, consumer review sites, and the Better Business Bureau—fair Marketing is also consistently named among the top five web marketing firms in the U.S.

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