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FAIR NEWS

  • How to Elevate Your Google My Business Page

    How to Elevate Your Google My Business Page An important initial step with local SEO strategy would be to verify and claim your local business’ Google My Business (GMB) listing. Placing yourself on Google My Business could grow the possibility of being viewed on Google’s Local Pack, Google Maps, Local Finder and organic ranking in […]

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  • AdWords Advertisers Can Receive a Page-Speed Improvement from Parallel Tracking

    If you are debating whether or not to adopt the parallel tracking feature, we urge you to do it now before it’s required. The change is even more advantageous if you’re working with mobile landing pages. This should not be an opportunity that is casually ignored, specifically when you are deploying faster landing pages using […]

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  • Google Confirms Shortened Search Results Snippets

    After expanding search results snippets last December, Google confirms it has shortened them. This means, work schedules utilized to increase meta descriptions for the longer Google search results snippets was wasted time – sniffle. Snippets help show how an organic search result relates to a search query. A Google spokesperson was quoted as saying, “We […]

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MARKETING NEWS

  • SEO Copywriting – 6 Steps to Make Your Content Rank in Google: Part III – Creating Captivating Introductions and Linkable Posts

    In part I of SEO copywriting, we talked about the importance of writing for search intent and information keyword selections. Part II was about top ranking pages and unique angles. For this section of the series, we will tackle two more important steps in making your content rank in Google: creating captivating introductions and linkable […]

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  • SEO Foundation – Three Pillars: Authority, Relevance and Trust – Part III: Trust

    In part I of this summer series, we used our imaginations to go back in time to recall how we researched information before the internet. We found points of reference that we considered authorities on a subject and got our information from them. We also discussed how authority played a roll on how page links […]

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  • How to Find, Fix, and Avoid Google Penalties: Part III – How to Avoid Google Penalties

    Part I of our summer series defined what a Google penalty is and spoke about ways to eliminate them. Part II referenced the two types of penalties on the Manual Actions page known as Site-wide and Partial matches. Today’s article will help you prepare and become proactive in your planning to avoid Google penalties altogether. […]

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FAIR REWARDS™

WHAT IS FAIRrewards™?

The FAIRrewards™ program gives back to the clients who give so much to us! We truly appreciate every client and would like to show our appreciation by offering some incentives to stay a loyal customer and become a true, raving fan of Fair Marketing.

So we’ve designed the FAIR Rewards program to give back to clients that give so much back to us! We truly appreciate every single client and we would like to show our appreciation by offering some strong incentives to stay a loyal customer and become a true Raving Fan of Fair Marketing!

JOIN THE FAN CLUB, EMAIL US
  • Commissions for business referrals
  • Discount off monthly service fees
  • Rewards for on-time payments
  • Rewards for testimonials
  • Contract renewal rewards
  • Featured as client of the month on Fair Marketing website

This is just a taste of what’s included. Once you sign up with Fair Marketing, you will receive details about the full rewards package at your in-person kickoff meeting.

FAQ

  • What is SEM (PPC)?
    • SEM stands for Search Engine Marketing and is commonly used when referring to “paid placements” or online advertising. This is different than SEO because people must pay to display ads, banners, links etc. to gain exposure. Paid placements commonly cost a customer per “ad click” or ad impression. Example: Google AdWords, Yahoo Search Marketing.
  • What is SEO?
    • Search Engine Optimization is the process of optimizing a website through programming standards which are best suitable and agreeable to the major search engines. By programming a website to be “optimized” for the engines it will stand a better chance of ranking well on the SERPS (search engine results pages). Once a site is optimized/programmed to adhere to SEO standards it must be promoted through online marketing initiatives. These initiatives may include writing blogs, articles, press releases and creating link-backs. This “offsite” effort plays a key role in the optimization process as it helps push rankings higher on the SERPS.
  • Do you have any references, case studies or awards?
  • What kind of clients or industries do you service?
    • We have clients all across the board ranging from health care to home repair. We do not have to specialize in any one industry because the beauty of SEO/SEM/SOCIAL is that we have strong systems in place or a “formula” which can apply to any company in ANY industry.

LET YOUR VOICE BE SEEN AND HEARD.

Contact Fair Marketing online today, or call 1-888-736-2384 to speak to a marketing specialist.

https://www.fairmarketing.com