How to Elevate Your Google My Business Page An important initial step with local SEO strategy would be to verify and claim your local business’ Google My Business (GMB) listing. Placing yourself on Google My Business could grow the possibility of being viewed on Google’s Local Pack, Google Maps, Local Finder and organic ranking in […]
Read MoreIf you are debating whether or not to adopt the parallel tracking feature, we urge you to do it now before it’s required. The change is even more advantageous if you’re working with mobile landing pages. This should not be an opportunity that is casually ignored, specifically when you are deploying faster landing pages using […]
Read MoreAfter expanding search results snippets last December, Google confirms it has shortened them. This means, work schedules utilized to increase meta descriptions for the longer Google search results snippets was wasted time – sniffle. Snippets help show how an organic search result relates to a search query. A Google spokesperson was quoted as saying, “We […]
Read MoreSocial listening tools are gaining momentum as more brands turn to social media for customer insights. Here are 6 top picks for 2020. Reading people’s minds in social media is a business benefit. The ability to listen in on people’s thoughts on social media platforms is infinite. And while social media monitoring isn’t exactly about reading people’s minds, […]
Read MoreLong gone are the days of optimizing content solely for search engines. Modern SEO content must please both robots and humans. But how would anyone know if what you’re writing can check the boxes for both man and machine? The relationships between entities, words, and how people search To understand how Google currently approaches parsing content and […]
Read MoreIncluding core updates to BERT, we’re summarizing the big algorithm changes that shook up search rankings in 2019. The acceleration of Google’s tweaking and updating Search has accelerated dramatically — it completed 3,200 changes to Search in 2018 alone, up from about 400 changes back in 2010. Those that draw substantial attention provide insights into the kinds […]
Read MorePosted by EO Houston Veterans Business Battle on Friday, February 24, 2017
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