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FAIR NEWS

  • How to Elevate Your Google My Business Page

    How to Elevate Your Google My Business Page An important initial step with local SEO strategy would be to verify and claim your local business’ Google My Business (GMB) listing. Placing yourself on Google My Business could grow the possibility of being viewed on Google’s Local Pack, Google Maps, Local Finder and organic ranking in […]

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  • AdWords Advertisers Can Receive a Page-Speed Improvement from Parallel Tracking

    If you are debating whether or not to adopt the parallel tracking feature, we urge you to do it now before it’s required. The change is even more advantageous if you’re working with mobile landing pages. This should not be an opportunity that is casually ignored, specifically when you are deploying faster landing pages using […]

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  • Google Confirms Shortened Search Results Snippets

    After expanding search results snippets last December, Google confirms it has shortened them. This means, work schedules utilized to increase meta descriptions for the longer Google search results snippets was wasted time – sniffle. Snippets help show how an organic search result relates to a search query. A Google spokesperson was quoted as saying, “We […]

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MARKETING NEWS

  • SEO Foundation – Three Pillars – Authority, Relevance and Trust: Part 1 – Authority

     Take just a moment… remember a time without Internet and search engines. It was a simpler life… with lemonade stands and drive in movies. What did we do if we needed information? The norm was newspapers, radio and a nightly newscast.  But let’s say you wanted to find out more about Einstein’s Theory of Relativity. […]

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  • SEO Copywriting: 6 Steps to Make Your Content Rank in Google: Part I – Search Intent and Informational Keyword Selection

     Many content writers do not put much thought into their readers (or search engines for that matter) when creating and coming up with content ideas. We just write about whatever the topic requested. If you want your blog traffic to grow, there are six things you should consider before and during the creation of your […]

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  • How to Find, Fix, and Avoid Google Penalties: Part I – What Are Google Penalties?

     Webmasters liken Google penalties to quicksand – once you’re in the pit, it’s not good. Fortunately, these Google quicksand pits always have limbs to help you maneuver out.  In this three-part summer series, you will learn: About Google penalties How to spot them How to recover from them How to ensure you won’t get hit […]

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FAIR REWARDS™

WHAT IS FAIRrewards™?

The FAIRrewards™ program gives back to the clients who give so much to us! We truly appreciate every client and would like to show our appreciation by offering some incentives to stay a loyal customer and become a true, raving fan of Fair Marketing.

So we’ve designed the FAIR Rewards program to give back to clients that give so much back to us! We truly appreciate every single client and we would like to show our appreciation by offering some strong incentives to stay a loyal customer and become a true Raving Fan of Fair Marketing!

JOIN THE FAN CLUB, EMAIL US
  • Commissions for business referrals
  • Discount off monthly service fees
  • Rewards for on-time payments
  • Rewards for testimonials
  • Contract renewal rewards
  • Featured as client of the month on Fair Marketing website

This is just a taste of what’s included. Once you sign up with Fair Marketing, you will receive details about the full rewards package at your in-person kickoff meeting.

FAQ

  • What is SEM (PPC)?
    • SEM stands for Search Engine Marketing and is commonly used when referring to “paid placements” or online advertising. This is different than SEO because people must pay to display ads, banners, links etc. to gain exposure. Paid placements commonly cost a customer per “ad click” or ad impression. Example: Google AdWords, Yahoo Search Marketing.
  • What is SEO?
    • Search Engine Optimization is the process of optimizing a website through programming standards which are best suitable and agreeable to the major search engines. By programming a website to be “optimized” for the engines it will stand a better chance of ranking well on the SERPS (search engine results pages). Once a site is optimized/programmed to adhere to SEO standards it must be promoted through online marketing initiatives. These initiatives may include writing blogs, articles, press releases and creating link-backs. This “offsite” effort plays a key role in the optimization process as it helps push rankings higher on the SERPS.
  • Do you have any references, case studies or awards?
  • What kind of clients or industries do you service?
    • We have clients all across the board ranging from health care to home repair. We do not have to specialize in any one industry because the beauty of SEO/SEM/SOCIAL is that we have strong systems in place or a “formula” which can apply to any company in ANY industry.

LET YOUR VOICE BE SEEN AND HEARD.

Contact Fair Marketing online today, or call 1-888-736-2384 to speak to a marketing specialist.