FAIR NEWS
Fair Marketing Announced as a 2022 National and Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating
Three-strikes ad policy by Google isn’t the dilemma… the policy application troubles advertisers
With the new program, improperly flagged advertisements have more serious consequences, including time spent speaking with Google Ads support reps and account suspension for repeated
Facebook’s Rebranding is an Example of a Marketing Strategy Used by Companies Facing Criticism
Facebook CEO Mark Zuckerberg’s announcement that the company has changed its name to Meta — Greek for “beyond” — is an example of a marketing strategy that
MARKETING NEWS
Enhancing E-A-T with Semantic Search
Semantic search knowledge can be a game-changer. In our Fair Marketing Article Series this month we show how you can use it to improve E-A-T.
What will Change the Future of Search Engine Optimization – Artificial Intelligence
AI will radically alter SEO as we currently know it. It will have a significant impact on every part of SEO, from optimization to link
The Effects of Social Media Trends on SEO – Part II
Tips for putting together a successful influencer marketing campaign Working with influencers in your niche comes in handy when you’re launching a social media campaign