How to Elevate Your Google My Business Page An important initial step with local SEO strategy would be to verify and claim your local business’ Google My Business (GMB) listing. Placing yourself on Google My Business could grow the possibility of being viewed on Google’s Local Pack, Google Maps, Local Finder and organic ranking in […]
Read MoreIf you are debating whether or not to adopt the parallel tracking feature, we urge you to do it now before it’s required. The change is even more advantageous if you’re working with mobile landing pages. This should not be an opportunity that is casually ignored, specifically when you are deploying faster landing pages using […]
Read MoreAfter expanding search results snippets last December, Google confirms it has shortened them. This means, work schedules utilized to increase meta descriptions for the longer Google search results snippets was wasted time – sniffle. Snippets help show how an organic search result relates to a search query. A Google spokesperson was quoted as saying, “We […]
Read MoreAfter entering an incoherent guess about a topic into Google’s search bar, are you stunned when you somehow get back exactly what you were searching for? Freaked out? You’re not alone. The search giant has a supernatural ability to focus on guessed keywords in the search query and apply unbelievably accurate behavioral, content, context and […]
Read MoreBelieve it or not, Google has explored using freshness as a ranking signal through filing patents. Google engineers filed for the Information retrieval based on historical data patent in 2003 and it rocked the SEO world. This patent kindly provided insight into the minds of Google engineers at the time and also showed a roadmap for Google […]
Read MoreMeasuring impact is a big challenge in SEO. When rules of the game are put in place, we configure and manipulate our touchstones in the internet to match the optimal reach of the algorithms to ensure we max-out our reachable revenues. Once these rules change, we scramble to find a baseline and start over again. Queue […]
Read MorePosted by EO Houston Veterans Business Battle on Friday, February 24, 2017
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