Boston PPC Agency
Outperform the Competition with Expert PPC Campaigns in Boston!
Fair Marketing helps Boston businesses drive traffic, generate leads, and maximize ROI with customized pay-per-click advertising campaigns.
Fair Marketing is a top PPC agency in Boston, MA delivering high-performing ad campaigns that help businesses achieve their goals. From search ads to display and social media campaigns, we provide solutions tailored to your needs.
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100+ Reviews
50+ Reviews
5 Star Rating
100+ Reviews
Based On SEO Performance
Houston Customer Reviews
Our Work
See Our PPC In Action
Our organic page 1 rankings, had a 169% increase in rankings over the previous year. We also achieved 100+ page 1 rankings in Google Maps.
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Keywords Ranking on Google
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Google Local Map Rankings
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Google Ranking Increases
Fountains
We executed a comprehensive and aggressive PPC & SEO strategy, focusing on optimizing content, improving site structure, and targeting high-impact keywords. This strategic approach led to a remarkable 300% increase in rankings, significantly boosting their search engine performance and solidifying their online presence.
Fieldings Culinary Group
Fieldings Local has gained 1,500+ positions in Google for the keywords we are proposing on behalf of the Fielding’s. They have organic page 1 rankings, an 169% increase in rankings over the previous year. We also achieved multiple page 1 rankings in Google Maps.
Allure Laser Studio
Allure Laser Studio has achieved a 75% increase in rankings, significantly enhancing their online visibility. This growth highlights the effectiveness of our PPC & SEO efforts in boosting their search engine presence.
Elite Wildlife Services
Elite Wildlife Services has experienced a 46% increase in both Organic and Local Rankings, significantly boosting their online presence. This improvement reflects the effectiveness of our PPC & SEO efforts in enhancing their visibility across search engines.
South Star Bank
Over the past two years, South Star Bank has seen a 54% increase in keyword rankings, now boasting over 300 keywords in the top 10 Google rankings. This growth highlights the success of our PPC & SEO strategy in driving their online visibility.
The Next Big Win Could Be Yours!
Success that Speaks!
Cuau Cruz Tego
General Manager - Company Name
I´m with Fair Marketing, because they know what I need, they constantly try to increase my revenue and they are helping me to reach out to my business goals. They are a full expert team and they understand my needs as a foreign company. Joel, Kathy, Richard and all the staff are great people! I hope we can work and do business together, for a long time! Cuau Cruz
Jennifer Bilec
CMO - Company Name
Can not recommend Fair Marketing enough – they are exactly who they say they are. Straight-forward, direct and deliver value for money. Fair! We are a start-up with very time-sensitive products, and they immediately listened and identified in their arsenal of marketing tools the best one suited to us. As a fellow marketer, I greatly appreciated the fact that they didn’t beat around the bush and they got us up and running in less than a week. Well done.
Barry Kornfeld
Principal - Company Name
Very transparent process, coupled with performance-based pricing, so they deliver outstanding VALUE to us, on an ongoing basis. Very happy with their service and encourage anyone looking for a no-nonsense approach to intelligently spreading the word for your business, then talk with the pros @ Fair Marketing. They’ve got ‘The Secret Sauce’… PS. The Founder Roger is awesome, but Kellee, who runs our account, is the bomb;-)
Ingrid Scaroina
Senior Manager - Diversity Initiatives
I have known through the business community in the houston area that Fair Marketing’ s reputation of transparency, outstanding business ethics and unparalleled customer experience is unsurpassed, I was referred by a very satisfied client and decided to hire them to increase my business online in order to maximize that client segment.
Maher Daoudi
CEO - Company Name
Roger has sat up a great platform for search engine marketing that utilizes AI to identify opportunities to maximize ROI on investment into SEO/SEM. His platform is unique and the service is not offered by other systems. It’s the “missing piece” needed in doing good research in a digital marketing strategy to minimize waste of cash in very competitive and expensive industries.
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Your Questions, Our Answers
Frequently Asked Questions
Where can I get a quote for Pay-Per-Click advertising in Boston, MA?
You can request quotes from Boston PPC firms via their sites or a discovery call. Expect a short intake on goals, budget, and audiences, followed by a proposal outlining campaign structure, landing pages, creative, and optimization cadence. Pricing typically separates media spend from management fees so you know exactly where money goes.
What should I look for when choosing a PPC agency in Boston, MA?
Seek a partner with Google and Microsoft certifications, strong conversion tracking, and transparent reporting. Ask how they structure campaigns, test creatives, and use negatives. Local experience matters—Boston audiences vary by neighborhood, commute, and seasonality. Choose an agency that aligns PPC with your sales funnel and real ROI.
What is the cost of PPC advertising services in Boston, MA?
Budgets depend on competition and goals. In Boston, CPCs can be higher in legal, healthcare, and B2B niches. Plan for media spend plus management—often a flat fee or percent of ad spend. Good agencies set testing budgets, improve Quality Scores, and scale only what hits your CPA or ROAS targets.
How can I hire an expert for PPC advertising in Boston, MA?
Use local networks, referrals, or marketplaces to find certified pros. Interview for strategy depth: keyword intent, audience targeting, landing page alignment, and measurement. The right expert will set clear goals, build tight ad groups, implement robust tracking, and iterate quickly based on data—not guesses.
What local PPC advertising strategies can boost my business in Boston, MA?
Lean into geo-targeted search and map ads, radius targeting around your storefront, and seasonal promos timed to Boston calendars. Layer in call-only ads for urgent services, tighten schedules to business hours, and use remarketing to re-engage site visitors. Align landing pages with hyperlocal headlines to lift conversion rates.
Which PPC services should I consider for my Boston, MA-based company?
Consider search, Performance Max, call-only, and remarketing on Google; Microsoft Ads for incremental reach; and paid social for demand capture and retargeting. Add landing page CRO, call tracking, and analytics setup. A balanced mix lets you harvest high-intent leads while building awareness cost-effectively across channels.
What are the best Pay-Per-Click advertising agencies in Boston, MA?
Boston hosts several respected PPC shops. The best combine rigorous testing, CRO expertise, and clear attribution. They’ll tailor campaigns by industry and neighborhood, share dashboards you can read, and meet regularly to tune bids, audiences, and creative. Choose teams that prove lift, not just clicks.
How effective is PPC advertising for generating leads in Boston, MA?
PPC can generate leads fast when targeting intent keywords, aligning ads to relevant pages, and measuring to qualified outcomes. Boston firms often pair search with remarketing and call tracking to attribute revenue. With steady testing of bids, creatives, and audiences, PPC becomes a predictable engine for pipeline growth.
What are common mistakes to avoid with PPC advertising in Boston, MA?
Avoid broad match sprawl, weak negatives, and sending traffic to generic pages. Don’t ignore conversion tracking or phone call attribution. Over-automating without guardrails can inflate spend. In Boston’s competitive auctions, disciplined testing, SKAG-style structure (where useful), and landing page speed are your levers.
How do I set up a successful PPC campaign for my business in Boston, MA?
Define goals and KPIs, research Boston-specific intent, and group keywords by theme. Write benefit-led ads with clear CTAs, build fast, relevant landing pages, and implement conversions for forms, calls, and chats. Set negatives, daypart to peak hours, and review search terms weekly. Scale winners, pause losers.
Your Road To Success
Fair Marketing
Revenue Roadmap
Our holistic and custom approach to marketing is unmatched in our industry. We take the time to clearly understand our client’s goals so that we can build what we’ve coined as ‘Revenue Roadmaps’ that are designed to crush your online competition.
RESEARCH THE MARKET
- Industry & Products
- Ideal Customer
- Trend & Opportunities
- Key Players & Geo Distribution
- Top Channels
- Competitive Intelligence
Plan The Sales Funnel
- Channel Strategy
- Map Out Funnel with ROI Forecasts
- Build Landing Pages & Sync Data
Create Campaigns
- Write Ads
- Design Creative
- Deploy Ad Campaigns
Launch & Test
- Track Performance
- Measure KPIs
- Test & Pivot
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Fair Marketing's Boston PPC Services
Boost Your Business with Results-Driven PPC Campaigns
Drive targeted traffic, generate high-quality leads, and maximize ROI with Fair Marketing’s expert PPC solutions. Our tailored strategies ensure your business reaches the right audience at the right time, delivering measurable results that fuel your growth.
- In-Depth Keyword Analysis
Keyword analysis is a cornerstone of effective PPC campaigns. Our PPC services include comprehensive bidding research and strategic planning to secure the best-performing keywords at competitive prices. This targeted approach helps reduce bounce rates, drive quality traffic, and ultimately increase your sales.
- Landing Pages That Convert
Our team develops optimized and highly targeted landing pages designed to maximize conversions. By combining the expertise of PPC specialists with skilled web developers, we create visually appealing, user-focused pages that turn visitors into loyal customers, driving measurable growth for your business.
- PPC Campaign Management
Our tailored PPC campaign management strategies are designed to transform clicks into tangible results. By combining advanced bidding strategies, market research, SEO insights, content optimization, and performance tracking, we ensure your campaigns deliver consistent and meaningful outcomes.
- Strategic Paid Advertising Solutions
If your PPC campaigns aren’t hitting the mark, we’ll develop tailored paid advertising strategies to better reach your audience. With a focus on ROI, our experts craft compelling ads that target the right audience, driving more leads, higher engagement, and increased revenue for your business.
- Ad Performance Testing
To refine your campaigns, we perform comprehensive A/B split testing on your ads. This approach helps us identify which strategies work best, optimize bidding plans, and allocate your budget toward high-performing keywords. The result? Smarter spending and better ROI for your business.
- Social Media Ad Campaigns
Expand your reach and connect with your target audience through well-executed social media ad campaigns. Our team creates engaging and impactful ads designed to build brand awareness, increase sales, and drive user engagement across all social platforms.
- Google & Bing Ads Optimization
Achieve greater profitability with expertly managed Google and Bing Ads campaigns. Our specialists use data-driven techniques to create highly targeted, persuasive ads that convert. With detailed analytics and continuous optimization, we ensure your paid ads deliver consistent success.
- Compelling Content Creation
Strengthen your brand with engaging, action-driven content that resonates with your audience. From website copy to PPC ad content, our professional writers and editors deliver high-quality materials that encourage customers to take action. Your messaging will be clear, consistent, and aligned with your business goals.
Why Choose
Fair Marketing as Your
Boston PPC Agency?
Fair Marketing’s expertise, industry recognition, and commitment to results make us the trusted PPC partner for Boston businesses. Let us help you grow with precision strategies.
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- Office Address
(at Government Center)
1 Washington Mall. Boston, MA 02108
- Boston, MA
Main: 617-981-4725
Fair Marketing
Your Boston PPC Experts
Fair Marketing Agency is a full-service digital marketing agency. Attract, Impress, and Convert more leads online and get results with Fair Marketing.