Social listening tools are gaining momentum as more brands turn to social media for customer insights. Here are 6 top picks for 2020.
Reading people’s minds in social media is a business benefit. The ability to listen in on people’s thoughts on social media platforms is infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it gets.
Social listening provides access to what people are saying about your business, brand, industry, or competitors across social media and the web – often without them being aware of you listening. If you are clever how to word your queries and filter the results, you’ll end up with the most authentic, unbiased insights you can receive as a business.
Here, we’ll process some of the best social media and web monitoring tools to help you gain and act on those insights in the coming year. Pay close attention.
Enterprise-level capabilities with affordable social listening and analytics.
Awario is a fairly new tool that makes social media and web monitoring affordable for businesses of any size: with plans starting at $29/mo, Awario offers a lot of capabilities that you’ll find in Enterprise-level tools.
You can utilize the tool to monitor mentions of your brand, competitors, industry, or even set up complex Boolean queries for the less obvious use cases. The platform also offers a social selling tool, called Leads to find people who are asking for recommendations about a product like yours or looking for an alternative to your competitors.
Social media management and monitoring for a growing business.
The Agorapulse is an excellent 2-in-1 tool that will find @mentions of accounts you connect as well as comments on your social media posts, plus allow you to search for keywords of your choice across Twitter. The tool also lets you identify influencers within your social media audience and assign conversations to your team in the click of a mouse. It’s fantastic if you’re mainly interested in social mentions.
Supported networks: Facebook, Twitter, Instagram, YouTube.
A creative tool for handling several Twitter accounts and monitoring mentions.
TweetDeck is Twitter’s official social media dashboard that lets you manage your Twitter presence as a business. For those who have multiple accounts with regular posts, the tool’s column layout lets you add in several “streams”: feeds from people you follow, trending posts, direct messages, and mentions of any keywords of your choice.
Real-time hashtag and keyword tracker for Instagram, Twitter, and the news.
Keyhole is one more 2-in-1 social media tool that allows you to both automate your posts and track keywords or hashtags across Instagram and Twitter. It’s also equipped to monitor brand mentions across blogs and news sites. The tool comes furnished with analytics, containing sentiment analysis, keyword clouds, and mention maps that display which countries your social mentions come from.
Real-time social media monitoring with data-rich, customizable reporting.
Mention is a social media and web monitoring tool focused on real-time search. It can set up alerts that will give you results from the last 24 hours. Historical data can be supplied upon request under the Custom plans.
Separately from social listening, Mention lets you discover Twitter and Instagram influencers by running quick keyword searches. The tool then lets you add influencers of your choice to lists, save your lists in CSV, and import them into your CRM tool.
Mention comes with data-rich reports available out of the box, but the real power is in the Insights Center where you can build your own custom reports and automate delivery.
Social media measurement and in-depth analytics for the Enterprise.
Brandwatch is one of the most powerful social listening tools in terms of analytics – but it is one of the pricey ones. On top of the monitoring aspect, Brandwatch offers image recognition, demographic data about your audience, trending topics in your niche, API access, and dashboards that can be exported into customizable PowerPoint presentations.
Brandwatch also has its own data visualization platform called Vizia. The tool lets you visualize your Brandwatch data, plus combine it with insights from a number of integrations (including Google Analytics, Buzzsumo, and Hootsuite).
A Quick Convo
There is certain power in turning to social media for market research, customer insights, competitor analysis, sales and social listening tools are becoming increasingly powerful and affordable. Choose wisely.