Pinterest Ads: Get Set Up for Success

Ever want to know everything you need to know about Pinterest ads from ad types and formats to how to run an effective campaign? Keep reading.

Pinterest advertising clicks so perfectly with Pinners, it’s kind of inspirational.

As a discovery platform,  Almost all searches on Pinterest are unbranded, meaning Pinners welcome new ideas and products. Statistically speaking, 73 percent of Pinners reveal that content from brands makes Pinterest more resourceful.

We’ll lay this out as a step-by-step guide on how to advertise on Pinterest. Also, we’ll assemble the most Pin-worthy ad tips and ad examples you’ll want to add to your next mood board. Bonus: Download a free guide that teaches you how to make money on Pinterest in six easy steps using the tools you already have.

Using Pinterest ads

Pinterest ads present marketers with the opportunity to earn recognition and consideration from Pinterest’s 250 million users. Connecting early is key: 98 percent of Pinners say they’ve attempted new things they found on Pinterest compared to 71 percent on other social media platforms.

Brands that use Pinterest ads’ targeting capabilities deliver results. More than half of Pinterest’s users have purchased after seeing business content on the site. Pinners spend 29 percent more than non-Pinners, supplying an average of $2 in profit for every advertiser dollar.

Types of Pinterest Ads

Just to be clear, Pinterest ads are only available in Australia, Canada, France, Ireland, New Zealand, the United Kingdom and the United States. A Pinterest ad campaign type will establish what ad format you utilize. Your bid type and available placements will also be determined by this. Knowing the attributes of each format before starting a campaign will prove beneficial.

Promoted Pins

Promoted Pins can be found in the home feed and search results like a regular Pin but that they’re boosted and targeted to provide more reach. They look and behave the way other Pins do except for the “Promoted” label on the Pin. Users can Pin them to boards, share them, and comment on them.

Definitely, the best feature of Promoted Pins is that after a Pinner shares it, the “Promoted” label is removed and subsequent repins are considered earned media. This is added exposure for free. Tapping or clicking your ad by a user means they’re taken directly to your landing page.

Promoted Carousel Specs:

  • File type: .PNG or .JPEG
  • Ideal aspect ratio: 1:1 or 2:3
  • File size: Max 10 MB
  • Title copy: Max 100 characters
  • Description copy: Max 500 characters

Promoted Video Pins

Promoted Video Pins are exactly the same as Promoted Pins except the static image is substituted with video. As do Promoted Pins, Promoted Video is displayed in the home feed, search results, and the “more like this” section under a Pin close-up.

Pinterest videos autoplay as soon as 50 percent in view. For greater accessibility and since many viewers watch video with sound off, it’s essential to produce videos not dependent on audio.

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