In the old days of advertising on the internet, pay-per-click advertising was one of the best ways to drive traffic to your website. At that time, this was a very expensive option. The good news for domain owners is that PPC advertising is just as effective now, but it is a much more budget-friendly option that can be customized to fit your needs and your domain.

For domain owners who are trying to decide on a marketing strategy, there are some very important benefits to including PPC ads in your overall online plan.

How Should I Use PPC Advertising?

As is the case with any online advertising campaign, you shouldn’t base your entire strategy on only one component. Instead, PPC advertising should be part of a comprehensive plan that includes social media marketing, online content, and blog posts. Search engine optimization and rich interaction with the visitors to your website are important when you are thinking about PPC advertising and your overall advertising plan.

How Does PPC Work?

PPC is a paid advertisement that will show up when a person searches for one of the search terms you have paid to be included in. Typically, you can choose from some other factors in PPC marketing, like location.

How Fast is PPC?

You can usually see pretty rapid results from a PPC campaign. The good thing about a PPC campaign is that traffic you get will be targeted to your website since you are controlling the search terms that are pointing to your website.

Since you are only paying for the clicks through to your website, you’re paying for random ads that’ll reach people interested in your service or goods. This is also a factor that makes PPC ads a good tool for testing other marketing tools.

How Much Can I Control PPC Ads?

You can control various aspects of PPC advertising. You choose the keywords and your industry. You can also set specifications for other demographic information. You can set the budget for the campaign based on what you will pay per click, how many clicks you want to pay for, or a combination of both.

What is the Return on Investment for PPC Ads?

The ROI depends on several factors, including the average purchase of a person who clicks through to your website. Entrepreneur has a tool that can help you to determine the likely ROI based on the unique factors of your company and the campaign parameters that you are considering.

When you are trying to decide if the ROI for a PPC campaign is worth it for your business, you can’t think only about the profit you are going to make. You have to think about the exposure that your website it getting.

In some cases, you might not notice an immediate ROI because the people who click through might be looking for service providers and researching them. This is when it is a good idea to have some response form that clues you into how the person heard about your company if they opt to use your service.

What Types of Domains Can Benefit From PPC?

Almost any business can benefit from PPC campaigns as long as the ads are properly placed. New companies would likely need to focus on driving new visitors to the website and increasing interaction by visitors. For established companies, PPC ads could be used to convert visits to sales if the content on the website is authoritative and convincing.

Testing different parameters for a PPC campaign can help you to determine what type of advertising methods are suitable for your company. When used in conjunction with a comprehensive advertising campaign, the inclusion of PPC can boost a company’s overall web presence.

Sources:

http://www.marketing-schools.org/types-of-marketing/pay-per-click-marketing.html

https://www.entrepreneur.com/calculators/payperclickroi.html