Google’s helpful content upgrade is set to go live. So, what precisely constitutes helpful content? This is what Google says.
The goal of Google’s latest helpful content upgrade is to promote content that is produced with people in mind.
What does Google mean by “useful content” exactly?
In a nutshell, Google defines useful content as:
- Creation of credible content
- Including specialized content
- Reliable and responsible content
- Granting the searcher answers to their questions
Knowing this is crucial because Google’s definition of “useful material” is probably different from yours.
Here’s everything we know about what Google considers helpful content.
What is credible content?
The instructions and inquiries Google has supplied to determine whether your material is credible are listed below.
Google’s guidance around helpful content generally breaks down into four areas.
1. Audience-specific content
- Do you use a lot of automation to create content across a variety of topics?
- Does the content appear to be meeting the true needs of website users, or does it appear to be the entire product of someone speculating on what would perform well in search engines?
- Do you write about topics merely because they appear to be trendy rather than because you would otherwise write about them for your current audience?
- Have you heard or read that Google has a desired word count, so you’re writing to that specific word count? (They don’t)
- Consider the product from the viewpoint of the user.
2. Specialized content
- Was this article authored by a subject-matter expert or enthusiast who can clearly demonstrate their expertise?
- Does your content blatantly show first-hand experience and depth of understanding (for instance, experience gained from actually using a good or service or going somewhere)?
- Does the information in the piece offer perceptive analysis or intriguing details that go beyond the obvious?
- Describe the product’s performance in relation to the key deciding factors for its category (for example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas).
- Explain important design decisions and how they affect users in addition to what the manufacturer claims.
3. Reliable and responsible content
- Cover comparable products to consider or explain which products might be best for certain uses or circumstances.
- Does the content have an excessive amount of ads that distract from or interfere Share quantitative measurements about how a product measures up in various categories of performance.
- with the main content?
- Include links to other useful resources (your own or from other sites) to help a reader decide.
- Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
- Explain what sets a product apart from its competitors.
4. Grants the searcher answers to their questions
- Does your content claim to provide a response to a question that is genuinely unanswered, such as by implying that a product, movie, or TV show will have a release date when none has been established?
- Will someone who reads your content believe they have learned enough about a subject to aid in achieving their goal?
- Will someone who reads your content come away from it feeling satisfied?
- Does your writing make readers feel like they need to conduct additional research to find more accurate information from other sources?
- When accessed on mobile devices, does the material display properly?
- Even if you decide to create distinct, in-depth single product reviews for each suggested product, make sure your ranked lists have enough insightful information to stand on their own.