Google is thought of as the search engine king. When people build websites, they often try to optimize them for Google’s search engine algorithm. There are many different myths that circulate the internet regarding this algorithm. That is due, at least in part, to Google keeping many facets of the algorithm close to the chest. One myth that is almost as old as Google is that your website will be penalized if it contains duplicate content. While that isn’t directly true, it is important for you to understand that duplicate content won’t penalize you but it will affect your website’s standing in the all-powerful search engine.