Keyword research started out as the benchmark of the SEO industry. That is because search engines constructed a system that revolved around users entering a query into a text field, hitting enter and receiving a list of relevant results. Viola – search was born! It was a boy, a girl, twins, triplets and all the […]

Master improving your organic search performance in 2019 and you increase your bottom line. Out of the gate, you must have an intimate understanding of what your audience is, does and wants. Find ways to mine that data to improve efficiency in all the ways you can. As all of the technological advances and possibilities […]

Companies should focus on working to streamline tasks across departments. It will enable them to leverage data and implant stability within the minds of their employees. Google turned the big 2-0 this year and just like most adolescents, weird things have happened. There was this political and media drama a few weeks back that could literally hold […]

When the information gathering gets tough, the tough turns to search engines – still. For a long time, people have been predicting (and secretly wishing for) the demise of search traffic and the death of the SEO industry that lives by it. Even though Google has posted steady revenue growth from its core search business […]

Anyone who doesn’t know by now should understand that much of American business is overwhelmingly small business. They have helped to create almost 62% of the net new jobs in the country since the early 1990’s. Local business is key. Small business Saturday should be embraced knowing the impact could vibrate through that week, year […]

The saying goes, “waste not want not.” It’s totally applicable to a digital age and in this case we can aim its usefulness at website visitors and their data clues. Don’t waste them when you can put them to good use to enhance your content development plan. Your marketing team could fail to capitalize on […]

Marketing in 2018 is a whole new ball game – chatbots and virtual assistants are not only here to stay but here to make our lives easier and more robust. Within the realm of the search marketing space, there has been a lot of chatter regarding voice search. Many are projecting voice search as the […]

Everyone with a smart device already knows – voice search is here. Here’s what you can do today to stay relevant and ahead of the curve.   Almost everyone with a heartbeat and a smartphone has had the experience of searching by voice using Alexa, Google Assistant, Cortana or Siri.  Researchers are already surmising that […]

Burying your head in the sand about these five SEO strategies can affect your bottom line. Just because you can run a business in 2018 without doing search engine optimization does not mean you should. By actively doing so, exposes you to unnecessary risks and leaves money on the table. Making the case for financing […]

Perhaps local businesses cannot match Amazon volume this holiday season, but don’t assume you’re in a game prohibiting you from pulling up a seat to the table.   So many people have devoted the majority of their entire shopping experience to online-only that they have lost the actual value of shopping local. And can you […]

If you are wondering how you can optimize your search intent to compete for informational queries, this article will provide a glance at how Google returns these queries to relevant e-commerce pages. In the timeline that search engine optimization experts (SEOs) have engaged with Google, they’ve been thinking about the most practical ways to optimize […]

In part I of SEO copywriting, we talked about the importance of writing for search intent and information keyword selections. Part II was about top ranking pages and unique angles. For this section of the series, we will tackle two more important steps in making your content rank in Google: creating captivating introductions and linkable […]

In part I of this summer series, we used our imaginations to go back in time to recall how we researched information before the internet. We found points of reference that we considered authorities on a subject and got our information from them. We also discussed how authority played a roll on how page links […]

Part I of our summer series defined what a Google penalty is and spoke about ways to eliminate them. Part II referenced the two types of penalties on the Manual Actions page known as Site-wide and Partial matches. Today’s article will help you prepare and become proactive in your planning to avoid Google penalties altogether. […]

In part I of our summer series about the three pillars of SEO, we used our imaginations to jump back in time to recollect how we used to find out information without the internet. We also spoke of the importance of links and how they are evaluated to help assign page ranks and how this […]

In part I of SEO copywriting, we talked about the importance of writing for search intent and information keyword selections. For this part of the series, we will tackle two more important steps in making your content rank in Google: top ranking pages and unique angles. Top Ranking Pages There is more than one consistent […]

In part I of our summer series, we defined what a Google penalty is and spoke about how they are likened to quicksand only with manageable ways to maneuver out. Last month’s article referenced two types of penalties on the Manual Actions page:  Sitewide matches Partial matches Google Penalties and Filters: What’s the difference? Some […]

 Take just a moment… remember a time without Internet and search engines. It was a simpler life… with lemonade stands and drive in movies. What did we do if we needed information? The norm was newspapers, radio and a nightly newscast.  But let’s say you wanted to find out more about Einstein’s Theory of Relativity. […]

 Many content writers do not put much thought into their readers (or search engines for that matter) when creating and coming up with content ideas. We just write about whatever the topic requested. If you want your blog traffic to grow, there are six things you should consider before and during the creation of your […]

 Webmasters liken Google penalties to quicksand – once you’re in the pit, it’s not good. Fortunately, these Google quicksand pits always have limbs to help you maneuver out.  In this three-part summer series, you will learn: About Google penalties How to spot them How to recover from them How to ensure you won’t get hit […]

The definition of quality content is certainly relevant – relevant to the company posting the content and relevant to the reader of the content. Being able to capitalize on such a seemingly subjective characteristic can improve your search standings. Ever since the Hummingbird algorithm, SEO companies alike have tried to answer the question of quality […]

Now that we’ve dipped our toes into the shallow end of the 2018 pool, we’re prepared to dive a little deeper into the waters of the year ahead. Here we will provide some local search marketing predictions on what your brand can prepare for in the coming months. 1. Word-of-Mouth Marketing (WOMM) and Loyalty Initiatives […]

Content review is unavoidable and a mandatory task. Because it is the single most important driving factor that directs people to a page, best practices mandate that you ensure your monetary and time investments that create content have impact and remain relevant over time. This absolutely means setting timelines for reviewing content and identifying which […]

Going against what we have been trained to do for years, using top ranked pages as links isn’t always the absolute best target for a sleek link building strategy. We know we have been chasing those links for a while, but there can be drawbacks – and also some hidden alternatives no one has bothered […]

Most people are not proponents of email marketing. We immediately think of the word SPAM and then a trash can icon. But if you are taking notes at marketing conferences, paying attention to studies of industry research and social media conversations, you will come to the realization that it can be used as a powerful […]

Technology changes – anyone with a pulse knows that. We’ve reached the point in time where you do not have to be able to type in order to use a tech gadget. Smart speaker technology has advanced enough to be used – more frequently – on the regular. Assistant devices scored high on a survey […]

Frosty the Snowman, was a jolly happy soul… and so is Google if you make your list…and check it twice. In order to not get kicked out of any reindeer games this season, here is an organized checklist of key things you should do to ensure you’re still in the game January 2nd. Listings Accurate […]

In the ever-changing evolution of SEO, the focus has finally come full circle – where it should have been from the beginning – with the user experience (UX) being mapped into the formula. The marriage of UX and SEO means it’s a mutually beneficial union. Search engine results pages (SERPs) today use many factors. Quality […]

Online marketing is dynamic. Strategies for digital marketing could have to be adjusted monthly to remain relevant. Small companies face a tricky dilemma in developing approaches that meet client expectations. Here at Fair Marketing, we’ve mastered creating dynamic and successful online marketing strategies. Begin With the End in Mind Search Engine Optimization (SEO) and Pay-Per-Click […]

Our latest catalog of product additions and advances will aid you with a more sophisticated comprehension of if you’re marketing is functioning, converting audience visions into action and deliver more germane customer experiences. Watch the video. Support for AMP on cache is improving because of Google Analytics. Users have become irritated with dawdling mobile pages […]

Changes to the ranking algorithm in Google occur quite frequently. Many are miniscule in size, while others are greatly felt by SERPs. The ultimate cheat sheet to these changes will guide you to understand the most significant penalties and updates delivered recently along with SEO information on each. Please read on – the cheat sheet […]

Companies with an online presence often try to paint pictures using words in search engine listings. This is often easier said than done. Fortunately, Google is making it a lot easier for companies to show what their business can do by allowing Android users to upload videos to Google Maps listings. There are many different […]

When you think of the perfect domain name for your business needs, you might jump on a registry to find out if it is available. You might find that someone else already owns that perfect domain. Now, you need to decide if you are going to try to buy the domain from the current owner. […]

These days, it isn’t uncommon to hear someone talking Alexa or Siri. Both of these are virtual assistants that can understand voice commands and answer spoken questions. Since Android and Apple have made good use of this technology, it shouldn’t come as a surprise that Google will soon follow suit. Preparing your online presence for […]

For about two years, paid search audiences replacing keywords are targeted in the gossip pool of blogs. Keywords will not be by these audiences even though they have grown in depth and popularity. This so called fame is a bit underestimated. Paid search marketers are pimping this idea as wholesomely as possible. They seem to […]

Lately, many have asked how to manage duplicate listings in Google My Business especially since MapMaker is sleeping with the fishes. The following outlines some of the best practices on different scenarios for how to proceed when this happens. A good place to begin is to look up if the listing is verified. Listings with […]

There is actually a way to test if a web page performs slower than it should – and as you might have guessed, Google developers hold the key to quantifying page performance. A score is assigned to the page and this is used as a measure of site performance. Many remember the PageRank from the […]

Images On Your Website: Bigger Isn’t Better! Having a rich website means that you can’t just have page upon page of text. Instead, you need to have pictures, graphics and other interesting visuals that enhance the value of your website for visitors. What might surprise you here is that some images can actually hurt your […]

Focus on Important Meta Tags and Ignore the Rest The beginning of search engine optimization was a time when everyone was learning what to do. Since then, some people have been stuck in the old days when keywords ruled the Internet and search engine placement depended on how many times the keyword was used and […]

Set Your Website Up for Local Success When you are planning content for your website or posts for your blog, you might be tempted to just throw something out there and hope that it reaches people. This could work, but it will likely be a waste of your time. Instead, you need to spend time […]

Your website is the face that you present to the world. You can’t just jump to create a website so that you have a web presence. Instead, you have to consider several points before you start the process. Taking the time to plan your website now can help you from having to do a complete […]

Search engine optimization has always focused largely on providing accurate information. Google has recently started throwing something new into the equation. The search engine giant is now focusing largely on location. This factors in at the top of the list now in how Google is choosing what options to display to a searcher. You can […]

The ever-changing Google algorithm is changing again, but not in the way that some people expect. Instead of changing the base search engine ranking method, the search engine giant is adding a box with questions or information that people who search for specific terms want to know. The more a person interacts with the People […]

“Ok, Google, locate a tree service near me.” That’s the search of the future. Nobody’s even typing. Aunt May has simply picked up her cell phone and spoken to it; in less than 60 seconds she should have a list of people to call. If she’s really in a bind, she might hit the first […]

On-page SEO has come a long way in just 5 years. We’ve moved from a scenario which required us to track keyword-use percentages to an era where creating truly amazing content is the only way to get ahead. This is all to the good, as trying to track keyword densities and limit stop words created […]

You’ve probably heard the saying “Don’t put your eggs all in one basket”. This saying is true in a lot of areas, but you probably haven’t associated it with the content on your website. The content that you put on your website can’t focus only on one aspect of your company. If it does, visitors […]

Anyone who posts a piece of content on the Internet tends to believe they are giving visitors what they want. But when it comes to search intent, it can be easy to miss the mark. Search intent is serious business. First, a customer who doesn’t find exactly what he or she is looking for on […]

Several years ago, content marketing was a relatively straightforward venture. If marketers were releasing halfway decent and even remotely useful content on a regular schedule, they could expect to see big gains: high placement on the SERPs and plenty of leads for clients. Ranking #1 on the SERPs is still useful, but it’s not as […]

2017 is the year everything changes. The clunky, keyword-focused articles of yesteryear are a thing of the past. Scrappy, amateur blogs are going nowhere fast, though big name bloggers and highly professional and meticulously polished online publications will continue to thrive. The goalposts have shifted, and search doesn’t work anything like what it used to, […]

Everyone who owns a website wants that domain to reach as high in the search engines as possible. The Google search engine is typically thought of as the gold standard when it comes to rankings. Figuring out how to rank higher in Google might seem easy, but in truth there is more to it than […]

Think about how many times a day you check your social media accounts. Time Magazine estimates that the average American checks their smartphone 74 times/day. Each time a person gets onto a social media website, you have a chance to sell — as long as you have a well-executed social media marketing plan. If your […]

Your website’s ranking in Google determines how far up the search results it will show when a person searches for keywords. Google doesn’t determine the ranking of every website by manually going through the websites and determining if the information contained in each is valuable. Instead, it depends on an algorithm to determine the search […]

Imagine you’ve spotted a hat in the window of an airport boutique. You won’t be back to this airport, and you’ve got a flight to catch. You’re never going to be able to type in enough keywords to find that specific hat again. In the past, you would have had to resign yourself to a […]

As the holidays approach, we’re putting special focus on helping our e-commerce clients become as successful as possible in an increasingly competitive atmosphere. We know for a fact that fantastic products and a lovely site design simply aren’t enough to ensure the kinds of conversions our clients need. Keeping our clients competitive will instead rely […]

If you’re like most people, you probably thought Rank #1 was the pole-position: the absolute best place to be in any search result. But there’s a superior position: Position Zero. That’s where you’ll find Google’s new “featured” snippet. These snippets take up a lot of real estate at the very top of the page and […]

Google is thought of as the search engine king. When people build websites, they often try to optimize them for Google’s search engine algorithm. There are many different myths that circulate the internet regarding this algorithm. That is due, at least in part, to Google keeping many facets of the algorithm close to the chest. […]

Your company’s brand means a lot. If you are just starting out, your brand is fresh and needs to be built. If you have been a player in the game for a while, your brand is known. No matter where you are in the brand building process, you need to have website content that speaks […]

In the old days of advertising on the internet, pay-per-click advertising was one of the best ways to drive traffic to your website. At that time, this was a very expensive option. The good news for domain owners is that PPC advertising is just as effective now, but it is a much more budget-friendly option […]

FIVE WAYS TO STOP RESPONSIVE DESIGN FROM TURNING AWAY LEADS People access the internet on a variety of devices today. This means your potential customers can check out your business at any time of day or night. It also means that your website has to be optimized for desktops and mobile applications. That can pose […]

THE RIGHT PICTURES AND GRAPHICS HAVE A POWERFUL EFFECT ON VISITOR TO CUSTOMER CONVERSION The topics and content you use on your website and blog are important, but people tend to scan pages to find specific information. That means you need to find ways to entice visitors to your page to stay on the page […]

There’s an old adage that says “content is king”. That is still true in a way; however, the conundrum that businesses face today is determining how to find leads that convert to sales. Content is one part of this triangle, but there is another part of the triangle to think about — Facebook. In the […]

Rank Hacker is unique because it provides you with a 12-month content road map that is designed to help you outmaneuver the competition. Here’s how it works. Enter your keyword phrases and the websites of your top three competitors. You’ll see a “You vs. Them” display that will show you how much content they are […]

If there is one thing digital marketers have learned over the years, it’s that Google loves fast websites. Users love them too. So it’s no surprise that Accelerated Mobile Web Pages (or AMPs), are rapidly becoming a favorite of the search giant. AMPs are super-sleek, stripped down, lighter versions of mobile web pages. If they […]

We’ve all seen them, and we’ve all been annoyed by them. Misleading headlines. Headlines that leave out critical information. Headlines that over-promise and under-deliver. She put an egg in the microwave, and THIS happened. This picture of a flower will restore your faith in humanity. And so forth. It turns out Facebook is as fed up […]

Structured data, also known as linked data, serves to simplify and improve the ability of machines to effectively and consistently translate HTTP coding into a form readable by humans. Linked data relies on connections involving the Resource Description Framework (RDF) which serves as a more uniform code for the HTTP protocol to understand. Schema.org is […]

In August 2014, Google announced that its page ranking algorithm would begin slightly favoring pages that were running the more secure HTTPS protocol vs. older HTTP sites. Only seven percent of sites that held a #1 Google position were running on HTTPS at the time of the announcement, but a week later, the number had […]

SEO is a vast but integral part of your marketing strategy: if people can’t find out about your business, how can you get sales? Local SEO in particular is important for businesses that need foot traffic or clients in their immediate area. Fair Marketing can help your business get more customers by amping up your […]

Sridhar Ramaswamy, Google’s Senior Vice President of Ads and Commerce, laid the numbers out plainly at the 2016 Google Performance Summit. More than half of all AdWords searches are now performed on mobile devices. A third of those are searches fo local stores, coffee shops, and gas stations. “The shift to mobile,” Ramaswamy said, “is no longer […]

When we write and design e-mail drip campaign for our clients, conversion is always at the forefront of our minds. After all, even open rates aren’t enough to demonstrate that we’re really accomplishing anything for the businesses we serve. Conversion is where relationships are built and where money is made. In the past, increasing CTR […]

What comes to mind when you think about SEO mistakes? At Fair Marketing, we think about things like 301 redirect failures, or a failure to build a good XML site map. It’s true that these technical mistakes can cause problems for our clients. They’re also relatively easy to fix, which is why many SEOs focus […]

According to Google, 20% of search queries are now voice searches. This is a figure we can only expect to see rising, since more and more people are accessing the Internet from mobile phones and tablets, instead of from traditional PCs. Google has recently announced the voice-activated Google assistant and is also launching other Q&A-heavy […]

Facebook Local Awareness ads are a new tool that makes it easier for businesses to reach the right customers at the right time. For many brick-and-mortar businesses, the Local Awareness program is poised to become one of the strongest tools in their paid advertising arsenal. On the surface, setting up a Local Awareness ad looks […]

“As a small business it’s important to capture every opportunity so it’s important to have a smart, attractive website. After letting a very large company charge me a lot of money for website optimization with very little results, I began to really search for the right people to help us with our website. Fair Marketing […]

By: Roger Janik, President and CEO, Fairmarketing There have been plenty of articles written regarding how blogging is an effective marketing and SEO strategy and while many articles touch upon the finer points of developing blogs for profit, few address how they can assist improving inbound links. In the following article, I’ll take a stab […]

by Thom Craver, August 14, 2012 Bing has announced a Fairmarketing configuration area in Bing Webmaster Tools called “Disavow Links.” The tool is for submitting URLs of spammy or low-quality sites that link to you or links to your site that seem “unnatural.” The Fairmarketing tool can be found under the Configure My Site area […]

Fair Marketing, Inc., a web marketing company based in Houston, has once again been honored by being named to the Houston Business Journal’s FastTech 50 List. Fair Marketing ranked No. 18 overall of the technology companies that received recognition at an awards ceremony, the same as they did in 20111. The awards ceremony was held […]

Social networks have become a norm today. People usually have at least one profile on social networks, and it is not uncommon for people to even have multiple profiles on a single platform. This has practically went so far for younger generation to consider those who are absent from this e-sociosphere as practically non-existent. However, […]

Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and Yandex did 4.844 billion. As you’d expect, Google still reigned supreme with 114.73 billion search queries and a 65.2 percent market share. China search […]

AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. Here’s why AdWords labels are helpful, and how to set them up. 1. AdWords Labels are Great for Testing Testing is crucial for PLAs. Merchants should be constantly testing which ad groups are running and at what bids. AdWords labels are […]

Youtube, as we all know, is mean and petty by not allowing us to include clickable links within a video. Sure, sure, it gives us the ability to add a clickable link in the description below the video, but you and I both know how much more effective a nice call to action is right […]

Written By Pam Moore Yes, Dr. Suess may have some crazy rhymes and guys drawn in his books. However, if you look at the core of his thoughts and words, the man was brilliant. I think he can teach us some nice lessons in regard to social media. 1. “Today you are You, that is […]

Danny Goodwin, March 5, 2013   Google Maps for iPhone has been updated with fairmarketing local search icons to help you more quickly find restaurants, coffee shops, bars, gas stations, and other places. Tap the search box, then tap an icon, and you’ll get a list of local businesses. As part of the free update, […]

March 14 by Kevin Gibbons This article is primarily useful if a fairmarketing client had been hit by the Google Penguin update. Are Panda and Penguin Related? Looking back at Google’s algorithm updates over the last 12 months, I think we’re seeing a very similar trend: Panda = penalising websites with thin or weak content […]

Written by:  Joel Herrera, Fair Marketing Fair Strategist.   El posicionamiento natural en los buscadores consiste en una serie de técnicas de web marketing (SEO) que ayudan a lograr un óptimo posicionamiento en los principales buscadores como Google, Yahoo y Bing. El objetivo central es que cuando un usuario busque en Google, Yahoo o Bing […]

Written by:  Joel Herrera, Fair Marketing Fair Strategist.   See Spanish version here » Organic placement on search engines consists of a set of various techniques called (SEO) Search Engine Optimization. Such techniques can help to achieve top rankings on Google, Yahoo & Bing. The main objective is that when someone types in a search […]

  Original Author: Lisa Raehsler   Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. Also at the search conference, Paul Feng, product management director, Google AdWords, shared a couple pieces of fairmarketings during an […]

by Matthew Burns As the Internet becomes more and more prominent in the eyes of the consumer, and more business people think of ways to grow, one question always seems to come up after the slightest modicum of research. Is SEO dead? SEO (or Search Engine Optimization) is the process of attempting to achieve higher […]

For the financial advisors already communicating with customers on social media, the big announcement from the SEC encourages them to take their social media engagement up a notch. Finally ending the investigation surrounding Netflix CEO Reed Hastings and his use of Facebook to announce disclosed corporate information, the SEC decided not to pursue civil charges against Hastings. Even […]

Most everyone in the tech world has seen the Google Glass product through images of people wearing it, to the cool You Tube videos showing them in action.  The tech industry is all about it, and how could they not be?  The only problem is, how will the people who are immune to it’s charm […]

AdWords has just rolled out AdWords Keyword Planner, a fairmarketing tool that combines two of the most popular existing AdWords tools, the Google Keyword Tool and the AdWords Traffic Estimator, and adds to it a wizard-like integrated workflow to guide users through the process of finding keywords for creating fairmarketing Ad Groups and/or Campaigns. I’m […]

Google’s Hummingbird produces BAD BUZZ for search world but Fair Marketing still on NATURAL HIGH By Roger Janik – CEO of Fair Marketing  What is the Hummingbird update? On September 26th, Google, Inc. made an announcement that they quietly (mostly in secret) released a monumental update over a month ago to its search engine with […]

“Think Before You Tweet” By Jenny Bruse (Fairmarketing Social Media Strategist) Don’t Spam, Be Social. Social media today is all about being “social” with your followers. To be successful, a business needs to focus on sharing updates in a conversational way versus constantly spamming fans with a fairmarketing product or service. I find that overselling […]

By David York, Director of Online Marketing Fair Marketing One of the many ways Fair Marketing helps your business become an online authority is to establish author rank by linking the relevant content we create for your onsite blogs to a personal Google+ profile. How does this help? Since you are the expert in your […]

 by Cameron Fenno The Internet is a living, breathing thing – and no one knows this more than Google itself. Google continuously strives to improve the user experience while simultaneously improving the bottom line. On March 10th, 2014, Google made a very noticeable change to their search engine result pages. The changes seem to be […]

Share These Important Google Algorithm Tips On Your Site Google Algorithm Updates And How To Defeat the Zoo – by fairmarketing

Aug 11, 2012 at 5:16pm ET by Barry Schwartz Google posted some guidelines on how you can conduct A/B or multivariate testing and stay clear of any issues with being listed in its search engine, such as avoiding penalties. No Cloaking Google says you shouldn’t cloak, show its crawlers something that humans wouldn’t see. From […]

Fair Marketing —a Houston-based, multi-functional web marketing company — recently was named among the top companies in the city for its commitment to superior ethics, quality in the workplace and outstanding customer service. The Better Business Bureau of Houston honored outstanding businesses during a ceremony on May 13. Fair Marketing was among an elite group […]

Fair Marketing introduces upConversions™, a leading-edge conversion rate optimization strategy with a focus on enhanced usability designed to turn site visitors into customers Houston-based Fair Marketing, a renowned national digital communications firm, has created a visionary fairmarketing tool to improve online marketing ROI and profitability for businesses of all sizes. With the introduction of upConversions™, Fair […]

FOR IMMEDIATE RELEASE Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a “Winner of Distinction”   Houston, United States – Fair Marketing is a leading provider of online SEO services in Houston and beyond. It has recently become the proud recipient of the “Winner of Distinction” at the […]

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