Doing business without upTARGETING™: A prospect gets your message once, takes no action, and disappears without a trace. There’s a slight chance the customer may see your ad again, but you risk losing the prospect forever.
Doing business with upTARGETING™: Using a combination of inbox retargeting and banner ads you continue to follow your prospect around the Internet. Teasing. Tantalizing. Tempting. Inspiring that “gotta have it now” feeling. The customer eventually returns to your website to complete the previously abandoned purchase or engagement.
How many people come to your site and never fill out a form, call you, make a purchase or contact you in any way and then just leave (bounce)? Wouldn’t it be great if you could somehow contact that lost visitor and entice them to come back and see you? Well now you can- with upTARGETING Bounce.
We have amassed a database of over 300M online shoppers and can send a direct email message to most of your bounced visitors which will give you an immediate lift in conversions. We are the only company that has this technology and now it can be yours. Our system works for both B2B and B2C audiences and follows visitors across all devices and browsers.
When a customer visits your site we quickly drop a browser cookie on them and once they leave without converting we have banner ads follow your prospect around the Internet. Through brand saturation we keep your business ‘top of mind’ and the potential customer eventually returns to your website.
In addition to following potential customers with banner ads and email offers, we can specifically target those same visitors when they go to social media sites such as Facebook, Linkedin, Instagram, Twitter and Pinterest. All of your prospects are on social media so this just one more way your brand can stay in front of them and entice them to return to your website or make contact.
One of the most frustrating things for an ecommerce company is when a customer adds a product to cart but does not complete the purchase. With upTARGETING™ Cart, we are able to send custom inbox messages directly to the prospective customer who bounced. This is your opportunity to send a special offer to persuade them to come back and complete the purchase.
Once you have a visitor that is interested but unsure about engaging with your brand the next step should be to nurture them and build interest. Our Nurture tool will segment your prospects by user type, buyer intent and interest level. We then setup trigger points throughout your site so that each customer receives an email drip campaign (a series of custom emails) which sends inbox messages to them based on their browsing behavior.
For example, if a customer visits your ‘blue widget’ page and downloads a PDF about blue widgets we can have the download action set as a trigger- this will then ‘trigger’ a series of custom emails to go out to that customer with the topic of ‘blue widgets’ so they receive valuable information on the topic of their interest.
To further increase your conversion rate, also see upCHAT live lead generation or inquire about a User Experience Audit.