Texas Childrens

Texas Children's Hospital, located in Houston, Texas, is a not-for-profit organization whose mission is to create a healthier future for children and women throughout our global community by leading in patient care, education and research. We are proud to be consistently ranked among the top children’s hospitals in the nation.

    Texas Children's Hospital


Five page one and four page two rankings on Google in first few months Web visits increased by 28.53%, About 67% of increased traffic was from organic search Organic keyword rankings increased to 49.30% Landing page conversion increased to 28.54% at campaign start

Part 1Backlink Analysis

After the analysis of all 7,105 backlinks, 4,279 of those were deemed “suspicious” or “toxic”. Thousands of backlinks were “disavowed” as they were harming the campaign more than helping.
  • Total Backlinks = 7,105
  • Healthy Links = 2,826
  • Suspicious Links = 4,279

Part 2Press Releases

    Average PR Statistics

  • Average Impressions: 30,456
  • Average Deliveries: 2,939
  • Average Views:898
  • Average Reads:727
  • Average Interactions: 32
  • Average Online Pick Ups: 17


Traffic Growth

The initial link detox, increased backlinks, improved rankings and the PPC campaign improvements all lead to significant traffic increase the first 6 months. Overall traffic the first 6 months would increase 24%, which is very significant for a campaign that was just recently optimized.

Ranking Growth

    Ranking Statistics

  • Overall Position Increase (Google): 219 Positions
  • Overall Position Increase (Bing): 470 Positions
  • Largest Single Keyword Increase: 70 Positions
  • Total Keywords Optimized: 96

FINALLYCampaign Conclusion

    So here are the finals results for each of Texas Children’s initial goals of the campaign:

  • Obtain page 1 listings for target keyword phrases - ACCOMPLISHED
  • Increase total search engine exposure - ACCOMPLISHED
  • Increase web traffic for both SEO & PPC -ACCOMPLISHED

    In summary, the major areas we were able to show massive improvements on were:

  • Overall backlink health, quality & quantity
  • Growth in search engine rankings
  • Growth in overall web, organic & new traffic
  • Massive PR exposure
  • Informational content via infographics
  • 172% overall impression increase (PPC)
  • 131% overall click increase (PPC)
  • 123% overall click through rate improvement (PPC))
  • 51% overall cost per click decrease (PPC)
WHAT DID Texas Children's Hospital SAY ABOUT US?