upREPUTATION’s latest product, “Erasebook” for Facebook advertisers, frees you from having to play whack-a-mole with negative user-generated comments on Facebook ads. Protect your ad dollars! Erasebook is a proprietary script that automatically deletes comments in as little as 10 seconds. They’re your ads—you shouldn’t have to worry about them harming your reputation.
Facebook is a powerful advertising platform. It allows you to design gorgeous, targeted ads that are displayed to your ideal prospective customers. Unfortunately, they aren’t as powerful as they could be simply because users can comment on Facebook ads whenever they want. When those comments are negative, the ads lose their strength, failing to deliver the kind of ROI advertisers want and need.
Facebook refuses to give business owners the power to block comments. It will only allow ad buyers to “hide” or delete the comments manually. This is a time-consuming process that some companies find downright implausible.
Our proprietary script runs on a dedicated server whose only purpose is to monitor Facebook ads. It searches for all comments and eliminates them within a matter of seconds. Note that Erasebook does not prevent positive interactions such as “likes” and “shares” that are beneficial to your reputation and ad performance.
Any business that sees a considerable number of negative comments appearing on ads on a regular basis could benefit from employing the Erasebook solution. Public ridicule or bashing damages brand perception. Erasebook is a cost-effective solution for those who wish to protect the value of their brand but who do not have the time, desire, or dedicated staff members to monitor ads and delete those comments manually.
Your ad efficiency is based on Facebook’s feedback system. Positive feedback such as “likes” and “shares” reduce your cost-per-click while improving your ad’s display rate. Negative feedback has the opposite effect. Receiving too many negative comments can result in a very costly ad that hardly displays at all.
Negative comments also reduce viewer interest and tank click-through and conversion rates. They cause neutral observers to doubt the value of your product or service and to think negatively about your brand. Social proof is a powerful motivator,and the presence of negative comments will drive customers away even if your company hasn’t done anything to deserve them.
Remember, every second counts. If you don’t have the resources to protect your reputation and investment, Erasebook is the solution. It’s fully automated, which means you don’t have to monitor your ads 24/7 to enjoy the peace of mind that comes with knowing your brand has been safeguarded against unfair attacks.
Erasebook is designed to be cost-effective. Pricing is customized according to your needs. For example, large companies with multiple, continuous ads may want to check for negative comments every 10 seconds, whereas smaller companies may only wish to run the script every two to three minutes.
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