• Fair Marketing Awarded Google Premier Partner Status

    Fair Marketing joins a short list of companies who qualify for Google’s most prestigious partner status. Houston, TX, August 10, 2016 – Fair Marketing is pleased to announce that they have been awarded Google Premier Partner Status. This status is only awarded to Google Partner agencies who have met or exceeded Google’s standards for generating […]
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  • Local Marketing Firm Rolls Up Their Sleeves to Help the Local Community

    Fair Marketing Employees Join CEO Roger Janik at Habitat for Humanity Event Houston, TX, July 26, 2016 – The Fair Marketing team was undeterred by the 100 degree heat as they arrived, 8am on a Saturday morning, at the job site for Habitat for Humanity’s latest build. CEO Roger Janik enthusiastically brought 15 of his […]
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  • Fair Marketing Launches Free Social Media Trial, Zero Down Social

    Fair Marketing features Zero Down Social, a program that allows businesses access to social media marketing on a no-risk platform with no contracts and zero down payments. On July 10, 2014, Fair Marketing launched Zero Down Social, a no-risk social media marketing campaign that provides the benefits of strategically focused Facebook account management without a […]
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  • Fair Marketing to Award U.S. Veteran $5000 in 1st Annual “Salute Our Troops” Contest

    Fair Marketing—a Houston-based, multi-functional web marketing company—will present “Salute Our Veterans” winner and U.S. Veteran, Lee Knudsen, a contest prize of $5,000. On July 23, Fair Marketing CEO Roger Janik will present a $5,000 check to “Salute Our Veterans” winner Lee Knudsen. Knudsen, a U.S. Army Veteran and retired police officer, is the first winner […]
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  • Fair Marketing, Inc. Offers ‘Free’ Pay-Per-Click Online Advertising Campaign

    Fair Marketing features ZeroDownPPC program, allows advertisers access to SEO-based marketing services on a no-risk platform. Fair Marketing  is offering a no-risk pay-per-click (PPC) ad marking service that provides the benefits of strategically focused PPC account management without a long-term contract and no up-front costs. Designed for advertisers who have been on the fence about […]
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  • Fair Marketing Client Reps are Now Google Analytics Certified

     For any company that packages, sells, and delivers analytics and optimization to its clients, becoming Google Analytics (GA) Certified through the Google Analytics Certified Partner program is essential. Fair Marketing has taken steps to ensure that all of their customer representatives (referred to as Fair Strategists), including members of their PPC department, have become GA […]
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  • Fair Marketing Offering Free Enterprise Cloud Hosting to Clients

     Fair Marketing will immediately begin offering their clients a public cloud infrastructure solution at no charge in an effort to serve them in a higher capacity. Signing up with Peer 1, the Houston-based web marketing company has acquired their VMware Public Cloud solution called Mission Critical Cloud. This will provide a new, state-of-the-art environment that […]
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  • Fair Marketing CEO Roger Janik Named As BBB Board of Director in Houston

      Roger Janik, CEO of Fair Marketing, has been selected for the second year in a row to become a member of the Better Business Bureau’s Board of Directors in Houston. Janik was approved by the committee earlier this month. “It is a honor to be selected again and serve as a director on the […]
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  • Grow Your Business With Social Media

      Grow Your Brand Online Having a presence online has become crucial for businesses and retailers around the world. Not only is it a way to share your products or services, but also connect one-on-one with loyal and potential customers. Since the rise of social media, building your brand now allows you to reach customers like never […]
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  • Fair Marketing Ranked #3 on HBJ Fast Tech List for 2013

    Fair Marketing (fairmarketing), a web marketing company based in Houston, has been awarded and ranked #3 on the Houston Business Journal’s Fast Tech List. The list seeks to highlight the 25 fastest growing technology companies from 2010 to 2012 in the Houston area. This is the third year in a row that Fair Marketing has […]
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  • Fair Marketing awarded Top Internet Marketing Agency by TopSEOs.com

    Fair Marketing rises to the top of the rankings in not only one but four service categories on TopSEOs.com. TopSEOs.com, an independent authority on search vendors, named the “Fair Marketers” as one of the best companies in Video SEO, Social Media Marketing, Link Building, and Reputation Management in the November 2013 edition of their ratings. […]
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  • Fair Marketing supports 6th Annual BIG Love Fun Run for Cancer

    On September 28, Fair Marketing FAIR Marketing will once again will be donating their time and efforts by participating in the 6th Annual BIG Love Fun Run. Starting at 9 a.m., registered participants will either run or walk in the 5K race in Pearland, Texas. B.I.G. Love Cancer Care, a non-profit and volunteer based organization […]
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  • Fair Marketing Welcomes Social Media Guru Jenny Bruse

    Fair Marketing (fairmarketing) is proud to announce and welcomes Jenny Bruse, who joins the team as a Social Media Specialist. In this role, Bruse will develop strategies, creating content and sparking conversations in the social media environment to support and accelerate clients in reaching their marketing goals. Bruse brings a wealth of knowledge and experience […]
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  • Fair Marketing upCLICK Team Wins a Trip to Googleplex

      Members of the Pay Per Click (upCLICK®) Team at Fair Marketing have earned the right to go to Googleplex, the corporate headquarters of Google, Inc. located in Mountain View, California. They will visit the complex Aug. 12 through 14. The PPC Team was awarded the prize of attending the 2 million square-foot complex after […]
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  • Fair Marketing PPC Team Wins a Trip to Googleplex

    Members of the Pay Per Click (PPC) Team at Fair Marketing have earned the privilege to go to Googleplex, the corporate headquarters of Google, Inc. located in Mountain View, California. They will visit the complex Aug. 12 through 14. The PPC Team was awarded the prize of attending the 2 million square-foot complex after participating […]
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  • Rising Star in Houston Wins the Better Business Bureau Pinnacle Award Defeating Larger Corporations

      PRESS RELEASE   Rising Star in Houston Wins the Better Business Bureau Pinnacle Award  Defeating Larger Corporations             Fair Marketing, Inc. received the Pinnacle Award at the Better Business Bureau (BBB) Awards for Excellence luncheon held Wednesday, May 8 at the Westin Galleria. This was fairmarketing’s fourth time to be recognized by the BBB […]
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  • Why Most Businesses Market Like a 19-Year-Old Guy

    by Matthew Burns from fairmarketing … And Why You Should Put a Ring on it Instead Let me describe something, and tell me if this has ever happened to you. After cruising around a business website, seeing that they could potentially meet a need of yours now or in the near future behold – you […]
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  • Planting Magic Beans

    by Ashleigh Bunn from fairmarketing There are no magic beans for online marketing. It’s tragic but true. Online marketing takes a lot of time, energy and strategy. But done correctly, you can reap the rewards of your giant online marketing presence (that for the sakes of this article will look surprisingly similar to a bean […]
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  • Training a Team Dedicated to Delighting Customers

    by Lynn Chorn from fairmarketing One of the reasons we have been so successful at Fair Marketing  is because we have built a reputation for exceptional customer service. But how do you make sure your customer service is ALWAYS the best it can be? You train your team to give service that leaves customers overwhelmed […]
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  • Big PPC News: Google Ads Coming to Yahoo Sites

    Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The deal is non-exclusive, so Yahoo will also continue to display ads from competitors such as Microsoft’s Bing. “This is good for the community as a […]
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  • New HTML5 Address and Time tags for Local SEO results

    Admittedly, HTML5 is still a work in progress and it may be years until it is fully developed. That doesn’t mean you should have to wait until 2020 though to take full advantage of the awesome features of HTML5 for SEO. There are many HTML5 tags, global attributes, and event attributes that can be utilized […]
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  • Meet the Newest Member of the Pearland Chamber of Commerce – Server Side Design, Inc.

    Fair Marketing, Inc. is proud to announce they are one of the newest members of the Pearland Chamber of Commerce. The web marketing company recently joined the Chamber after applying to become a member in 2012. To join the Chamber, a business has to demonstrate that they perform good business practices, have a sterling reputation, […]
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  • Drive business leads through Social Media Marketing

    by: Rebecca Sims There are certainly a few rules to follow when it comes to creating your social media campaign for your business.  Although the marketing tools for each social media campaign differ from business to business, the bottom line for every business is to increase leads. Here are a few sure fire ways to […]
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  • Fair Marketing’s upENGINE™ Software Quickly Creates Landing Pages Compliant with Strict SEO Standards

    Fair Marketing, Inc. is rolling out revolutionary new software called upENGINE™ and it promises to create, optimize and deploy Keyword Conversion (KWC) Pages rapidly, while helping to net fast, reliable results for clients at the same time. “Clients benefit the most because they can net positive results quicker than before. The faster the launch time, […]
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  • Google Panda Refresh #24

    The evil Panda strikes again! Google announced via Twitter today that it is rolling out the 24th version of its Panda algorithm update. This update is affecting 1.2% of all English search queries. The first Panda update was on Feb. 24, 2011 and was a major hit to the SEO world affecting 11.8% of queries […]
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  • Fair Marketing is Empowering Clients with More User-Friendly FAIRMetrix™ “Reboot”

    by Matt Hollis Since the beginning, Fair Marketing, Inc. has believed that transparency is a valuable asset when forming relationships with clients. Showing clients how much return they are receiving from their investment is imperative for success on both ends. Realizing the importance of demonstrating ROI to clients, the team at Fair Marketing has reworked […]
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  • ROI Tracking: Go Unique or Go Home

    by Ricky Westbrook Every business has an idea of what they constitute as a good return on their marketing investments.  For most it’s direct sales or bust.  Others just want a good flow of qualified leads and if the sales do not close then that’s a problem with the sales staff, not the marketing efforts. […]
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  • Hashtag Heroes Donates Gifts for Needy Children to Toys for Tots

    December 19, 2012 The Hashtag Heroes, a charity organized by Fair Marketing, Inc., is showing their Christmas Spirit by donating more than 50 assorted toys for boys and girls of various ages to the Toys for Tots Foundation this holiday season. Members of the Hashtag Heroes bought toys such as dolls, toy cars, games and […]
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  • Fair Marketing President Elected to BBB Board of Directors for 2013

    December 17, 2012 Roger Janik, Fair Marketing, Inc. president, has been officially elected to serve on the Board of Directors in 2013 for the Houston Chapter of the Better Business Bureau. Janik will continue to serve on the BBB’s Marketing Committee, a position he has held for the past three years. “This is without a […]
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  • SEO Repellent for Wild Zoo Animals

    The entire web marketing community was bit by some wild and ravenous zoo animals over the past several months which has forever changed the way search engine optimization (SEO) is setup and deployed. If you are not in the web marketing industry, you may be a bit confused so allow me to clarify. February 23, […]
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  • HBJ Selects Server Side Design as One of the Best Places to Work for Second Year in a Row

    Oct. 25, 2012   HBJ Selects Fair Marketing as One of the Best Places to Work for Second Year in a Row    For the second year in a row, the Houston Business Journal has selected Fair Marketing, Inc. as one of the Best Places to Work in the Houston area. The Houston-based web marketing […]
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  • Server Side Design Donates Time, Effort to 5th Annual BIG Love Cancer Fun Run, Sept. 29

    September 7, 2012 Fair Marketing, Inc., the F.A.I.R. Marketers, are demonstrating once again that they are more than a web marketing company by participating, donating and giving away prizes for the B.I.G. Love Cancer Care 5th Annual Childhood Cancer Fun Run. The event takes place from 9 until 11 a.m., Saturday, September 29, at the […]
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  • Server Side Design Earns TopTenReviews Bronze Award, Ranking No. 3 in the Nation

    Fair Marketing, Inc. has caught the attention of TopTenReviews (TTR), as a reputable web marketing company that offers a strong focus on SEO and PPC along with a sleek, modern, and easy-to-use dashboard. All of these factors and more have led TTR to name Fair Marketing, Inc. as the No. 3 web marketing company in […]
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  • Houston Marketing Firm Opens the ROI Floodgates with Free PPC Advertising

    Fair Marketing, Inc., known as the F.A.I.R. Web Marketers, is making an impressive offer to clients through free pay-per-click (PPC) services. New clients that invest in one of Fair Marketing’s proprietary marketing services may be eligible for a 100 percent free trial run of upCLICK™ for two months. All fees will be waived including setup, […]
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  • Fair Marketing Launches New, Revamped Website that Highlights Their Proprietary Marketing Suite Offerings

    July 26, 2012 Fair Marketing, Inc., a Houston-based web marketing company known as the F.A.I.R. Web Marketers, is announcing that their long-awaited revamped website – www.fairmarketing.com – is now live. Along with the launching of the new site, Fair Marketing, Inc. is now able to focus more on enterprise level accounts through their proprietary service […]
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  • HBJ Selects Server Side Design as One of the Best Places to Work for Second Year in a Row

    For the second year in a row, the Houston Business Journal (HBJ) has selected Fair Marketing, Inc. as one of the Best Places to Work. The Houston-based web marketing company was chosen last year for the 10 to 100 employees category and earned a No. 2 spot. This year, more than 75 companies, including Fair […]
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  • Microformats and SEO

    If you have not yet heard of microformats, chances are that you will not only hear more about them, but also be using them in the very near future.  Microformats, while not necessarily a transformation technology has a very good chance of being a staple for web developers and those that practice SEO.  While microformats […]
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  • Server Side Design Co-Sponsors Allen Open Golf Tournament

    Fair Marketing, a leading web marketing company in Houston, recently co-sponsored the inaugural Allen Open Golf Tournament hosted by the Allen Academy Alumni Network. The event supported the Allen Academy Alumni Center and Museum as well as the St. Joseph’s Cancer Research Center. Funds raised from the golf tournament will go toward the Alumni Center […]
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  • SEO Overload – Server Side Design Expands into Austin, TX market

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  • Google’s Penguin Update and What Server Side Design is Doing to Respond

    Google released their Penguin update, the most recent in a line of ranking algorithm updates impacting how sites are evaluated by the search engine on April 24th.  The main impact of the Penguin update will be seen in how we promote our client’s sites through offsite marketing and how we highlight and optimize your campaign […]
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  • Server Side Design Selected as a Winner of Distinction at 20th BBB Awards for Excellence

    Fair Marketing, a Houston-based web marketing company, was the recipient of the Winners of Distinction Award at 2012 Better Business Bureau Awards for Excellence Ceremony, held at the InterContinental Hotel near the Galleria on May 2. This is the third Winners of Distinction Award given to Fair Marketing within the past four years. Server Side […]
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  • Server Side Design Sponsors ALS Fundraiser

    In their continuing effort to support local causes and remain involved in the community, Fair Marketing has signed on to be a sponsor for the Second Annual Dennis Sehorn Foundation Fundraiser. The fundraiser is taking place from 11 a.m. to 3 p.m., Saturday, May 5 at Circle D Transmission, 13706 Hempstead Road, Houston, TX 77040. […]
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  • Server Side Design Upgrades with Three New Employees

    Fair Marketing, a Houston-based web marketing company, has upgraded itself in multiple areas with the addition and/or promotion of three employees. Mike Crump, Josh Walters and Ricky Westbrook have either been promoted or hired to new positions at Server Side Design. Each brings a wealth of experience, knowledge and professionalism to the table and hopes […]
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  • Fair Marketing Inc. Announces New Local and Social Marketing Services

    Houston, TX, March 26, 2012 – Fair Marketing is proud to announce the launch of new online marketing services upLOCAL™ and upSOCIAL™. As of March 23, 2012, these services, exclusive to Fair Marketing, Inc., are available to clients to assist in increased overall online visibility. Users now have the added advantage to reach customers on […]
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  • Providing discounted SEO services gave entrepreneur a head start on success

    Houston Business Journal by Tanya Rutledge, Special to the Houston Business Journal Date: Friday, March 23, 2012, 5:00am CDT It wasn’t long after launching Fair Marketing Inc. that Roger Janik realized he was on to something big. The problem was, the big opportunity was in a completely different business than originally envisioned. With just $10,000 […]
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  • Server Side Design Gives Back to the Community Through Charities

    Employees at Fair Marketing, a Houston-based web marketing company, are donating their time to the community in order to bring some sunshine into the lives of some local children. They will be participating in two upcoming charities that focus on children’s needs and perhaps to plant a seed of hope that will bring a smile […]
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  • Server Side Design Donates Funds to Sponsor Children at MD Anderson Children's Cancer Hospital

    Houston, TX, February 17, 2012 – Fair Marketing, a web marketing company based in Houston, has generously donated to a fundraiser put on by the Fraternal Order of Police (FOP) Houston Metro Lodge #98. The funds will go toward the Houston Metro FOP’s 2012 Annual Children’s Easter Basket Program. Fair Marketing is sponsoring two children […]
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  • Server Side Design Co-Hosts Web Marketing Seminar to Help Businesses Enhance Their Online Presence

    Houston, TX, February 7, 2012 – Fair Marketing is partnering with Constant Contact and Springboard Social Media to host a seminar titled Enhance Your Online Presence: Fundamentals of SEO + Social Media Marketing Made Simple from 8:30 a.m. until noon, Wednesday, February 29 in the Sam Houston Room at the J.W. Marriot Hotel, 5150 Westheimer […]
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  • Server Side Design President Invited to Become Member of Houston Technology Executive Council

    Roger Janik, Fair Marketing president, has accepted an invitation to become a member of the Houston Technology Executive Council (TECH). TECH aims to provide a forum for leading technology CEO’s who can assist in the advancement of Houston’s technology future. This is accomplished by building professional relationships with a broad base of Houston’s influential business […]
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  • Server Side Design Co-Sponsoring the 8th Annual Houston Business Expo

    Fair Marketing, a web marketing company based in Houston, is co-sponsoring the 8th Annual Houston Business Expo from 8 a.m. to 8 p.m., Tuesday, December 13, at the Hyatt Regency Downtown. The theme of this year’s expo is “Creating Business Success!” The 2011 Houston Business Expo is an opportunity for business professionals to discover ways […]
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  • Server Side Design Ranked #18 on FastTech 50 List

    Fair Marketing, a web marketing company based in Houston, has been awarded and ranked #18 on the Houston Business Journal’s FastTech 50 List. The list seeks to highlight the 50 fastest growing technology companies in the Houston area. This announcement comes on the heels of Fair Marketing being named #9 overall on the HBJ’s 2011 […]
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  • Server Side Design to Participate in Houston Heart Walk

    Houston, TX, October 28, 2011 – Fair Marketing will participate in the Houston Heart Walk, which takes place downtown on Saturday, November 5, 2011, at Sam Houston Park. Opening ceremonies begin at 9:00 A.M. with the actual walk beginning at 9:30 A.M. and ending at 11:00 A.M. The Houston Heart Walk serves to raise awareness […]
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  • Google Encrypts Search Data of Those Signed-In

    One of the resources that many in the SEO and SEM community use is referral data from users searching keywords on Google.  However, Google has recently made a change in how some of that data that is tracked by Google will be made available. Those Signed into Google Will Be Redirected to Google’s SSL Site […]
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  • HBJ Releases Fast 100 List – Server Side Design Ranks #9

    Houston, TX, September 27, 2011 – The Houston Business Journal held a luncheon on Friday, September 23, at the Hilton Americas to reveal the 2011 Fast 100 list. The nominations were opened on June 13 to local area businesses meeting specific criteria requirements. A list was compiled from data submitted by privately owned Houston businesses, […]
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  • Google Acquires Zagat As It Continues Its Move Towards Social Search

    Many didn’t see the acquisition of Zagat by Google coming.  Zagat, already widely popular in print form offers comprehensive reviews on restaurants and bars throughout the major cities of America. In addition, Zagat also has an online review site- which happens to be fee based and not open or searchable to the masses.  For many […]
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  • Server Side Design Hosts Marketing Information Seminar

    Houston, TX, September 21, 2011 –  Houston based web marketers, Fair Marketing, Inc., will host a marketing seminar from 8:30 a.m. to 12:30 p.m., Friday, September 23, 2011. This event, “Introduction to Total Google Domination,” will take place at the J.W. Marriot Houston, and aims to shed light on how best to optimize SEO, PPC […]
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  • Server Side Design Makes HBJ's Houston Fast 100 List

    In recognition of their achievement in being one of the leaders among many Houston growing business, Fair Marketing, a Houston-based web company, has been honored by being named to the Houston Business Journal’s Houston Fast 100 List. The Fair Marketing team is going to be honored along with other members on the list at a […]
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  • Server Side Design President to Appear on HTV's "Max Your Business"

    Roger Janik, Fair Marketing president, will appear on Houston HTV’s “Max Your Business” television show September 5, 2011 to talk about the benefits of online marketing. During the show, which was previously-recorded, Janik met with Rollis Fontenot III of SalesCoachSite.com and co-host Johanna Snyder to discuss how search engine optimization (SEO) has helped in the […]
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  • Does Domain Age Matter When Ranking in Google?

    Here is a question that continues to come up ever since search engine optimization started to become popular all those years ago.  For many, the idea that domain age can give a site an edge, especially if its older than others seems quite rational and for a time search engines did show indirectly that many […]
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  • Caffeine Indexing, What is it?

    If you are not in the SEO or SEM industry or if you have taken a bit of vacation this summer, you will sometimes find that it’s hard to keep up with the many innovations that Google, Bing, Yahoo and others are offering to their users on the web.  Google for instance has made significant […]
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  • New Co-Host is Announced to Join Max Your Business TV Show

    (Originally Posted July 29, 2011 emailwire.com) http://www.emailwire.com/release/68021-New-cohost-is-announced-to-join-Max-Your-Business-tv-show.html Johanna Snyder of Fair Marketing joins Rollis Fontenot III on Houston HTV’s Max Your Business TV Show as co-host and co-producer. Johanna Snyder, fairmarketing Rollis Fontenot, III   Pilot Episode – Part 1 Pilot Episode – Part 2 (EMAILWIRE.COM, July 29, 2011 ) Houston, TX — Johanna Snyder, […]
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  • The Google Plus Project Gaining Traction and Has Potential

    The first impressions are in.  The overwhelming consensus is that Google+, the new social network and Facebook competitor is gaining traction and has the potential to be relevant in social networking on the web.  In fact, these last few weeks have seen many updates and innovations from Google which are for the most part being […]
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  • The New Google Plus One Button – Add it Now to Your Web Pages

    I have to admit, that viewing webpages today’s means viewing a whole bunch of buttons everywhere. I see a button for Twitter, Facebook, WordPress, Linkedin , etc.  While I understand that many web developers are more than happy to add these button to help spread their content, many more take adding buttons with a grain […]
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  • Google Introduces its New Social Network- The Google+ Project

    Google Announces its new social network after years of development and months of rumor.  For many Google watchers, The Google+ Project is finally a reality.  I recently wrote about Google’s- +1 button a few months ago- a button similar to Facebook’s Like button where one can recommend a piece of content or web page to […]
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  • Google To Release a New Algorithm Update: Panda 2.2

    Several months ago, Google significantly changed the way its algorithm works by unleashing an update now called Panda.  Panda, which many referred to as the Farmer update went it was first released focused on content farms.  Content farms are sites that either scrape content or churn out lots of content for the sole purpose of […]
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  • Top Level Domains to Shake Up the Web? Not Exactly

    There’s been a lot of press lately regarding ICANN’s decision to allow the creation of just about any type of domain ending.  Meaning that .com, .org, .edu and others which currently number about 25 could potentially reach millions in just a matter of a couple of years.  So, what does this mean for the average […]
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  • How Rotating Content Affects Search Engine Optimization

    One of the key factors to creating a website that draws and engages visitors is not only to have it look aesthetically pleasing, but to ensure that it is dynamic.  There are websites that we all visit, but would we continue to visit these sites if they never changed or if they changed every month […]
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  • What's More Important To Ranking in Google: Lots of Links or High Quality Content?

    I usually receive this question in many different forms.  I sometimes talk to a website owner that is only interested in building lots of links, even when their site is quite small and barren of content.  On the other hand, I have seen web developers focus their time only on building content for a select […]
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  • Server Side Design Chosen #2 Best Place to Work by Houston Business Journal

    Fair Marketing, Inc. has received the prestigious honor of being named the #2 Best Company to Work For by the Houston Business Journal. Fair Marketing was placed under the category for Houston-based companies with 10 to 100 employees. They were one of 50 Houston companies that were honored at an awards ceremony at the Hilton […]
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  • Search vs. Social Media: Finding the Right Balance

    I receive lots of questions regarding both search and social media and I am often asked by clients and friends, which strategy is the best for my business?  Obviously, there should be a balance of search vs. social media marketing for anyone wishing to conduct a comprehensive web marketing campaign, but what this article is […]
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  • Does Page Load Time Matter for SEO?

    Page load time is usually defined as the time it takes for a webpage to fully load in a browser showing all elements of a page.  Does page load time matter for SEO?  Here’s a question that has come up on my radar a few times over the last few months.  In fact, Matt Cutts […]
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  • Tips to Help You Optimize Your Website for Mobile Users

    Mobile Search is constantly on the rise.  As more and more people purchase smart phones and as smartphones get more and more powerful, mobile search has become a very big focus for many companies. Whether you are a local business or service the nation/world, you should consider how mobile search can affect your business. Mobile […]
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  • What Should Be the Limit of Links on a Page for SEO Purposes?

    Whether you are an SEO/SEM professional or an independent web developer, one of the essential aspects of optimizing your site is receive high quality one way backlinks from others.  In the past, building links was much easier due to the fact that years ago Google rarely penalized a site that received links from link farms, […]
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  • Do Shortened URLs Help or Hurt Your Rankings?

    Shortened urls have been around for years.  In fact, hundreds of thousands of people started using them once Twitter took off.  There are many benefits of using shortened urls, however for many SEO/SEM professionals, there was always a thought in the back of our heads on whether or not it can hurt or help a […]
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  • Move Over "Like" Button, Google Announces the "+1" Button

    Similar to the Facebook “Like” button that offers those with a Facebook account to vote socially and “like” something whether a person, business or web page-outside the walls of Facebook’s closed eco-system; Google now is about to roll out a “Like” button of its own- the +1 (plus one) button. Just to note, while Google […]
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  • Yahoo!'s New Way to Search- Search Direct

    Over the last couple of years Google and to a lesser degree Bing have shared the spotlight when it comes to search.  In fact, Yahoo! who above all other brands brought search to the masses has found itself slowly in a death spiral that it finds hard to get out of.  Recently, Yahoo! has signed […]
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  • Google Gives Their Users the Power to Block Sites They Don't Want to See

    There is definitely a search engine war going on and Google is making changes that are giving their users more control over how they surf the web.  One of the main focuses of Google at the moment is to raise the bar on the quality of sites it shows to users.  Recently they unleashed the […]
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  • The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know

    It’s  official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its listings.  So what is the big news?  This […]
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  • Google Makes it Easier to Identify Original News Sources

    If you are an SEO/SEM professional, you already know just how important content creation can be.  Content is a driving force in attracting the attention of the major search engines and keeping visitors on your site, satisfied with the information you provide them and a lure for them to keep coming back.  With so much […]
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  • Indispensable SEO Tools

    One of the questions that I get asked at least every couple of months is what kind of basic tools do you use for SEO?  The truth of the matter is that while I might use a specific tool to research keywords or a tool to watch traffic closely, I find that there are a […]
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  • Facebook Updates its Advertising Using Content from Users

    When it comes to advertising, it’s said that there is usually nothing better than the strategy of word of mouth.  Hearing about a product or a service from a trusted friend or even an acquaintance is likely to help you drop your resistance to that item and open your wallet or pocketbook.  As in the […]
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  • Ad Preview Tool Announced from Google

    Google understands that what drives its business is advertising.  For years they have worked very hard to ensure that businesses get a return on their investment when they use their AdWords service.  AdWords as SEO/SEM professionals already knows focuses on keywords.  So it’s no wonder that Google has continually added improvements to AdWords making it […]
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  • Google Moving Against Content Farms- What Does This Mean for SEO?

    There’s been quite some news recently regarding Google.  First off, you’ve probably heard that CEO Eric Schmidt will be moving into the role of Executive Chairman while, co-founder Larry Paige will be CEO.  But besides big news such as this, another news “shoe” dropped as well last week with Matt Cutts who is Google’s Principle […]
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  • Server Side Design places 2nd in Nation Overall in PromotionWorld’s World Awards for Best SEO Company

    Fair Marketing, a web site promotion and advertising company in Houston, TX, has again been recognized by PromotionWorld as one of the top SEO companies in the nation. The Houston-based company was recently announced as the second place winner in the Best SEO Company category by PromotionWorld’s award panel on their Top 10 SEO Company […]
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  • Grow Your Local Business with Google Boost

    When it comes to advertising on the web, you’ll be hard pressed to find a service better for the average web business than Google’s PayPerClick AdWords.  Google has revolutionized the way web users and web sites connect- making it not only relatively affordable for just about any business on the web to attract views (impressions), […]
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  • Cutting Corners on SEO? Google Is Stepping Up Enforcement of Its Policies

    SEO and SEM is always a game of cat and mouse with the big search engines.  Professionals in the industry are always trying to determine the strategies that can help them place a website at the top of the rankings and deliver more traffic and business.  While the vast majority of SEO and SEM professionals […]
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  • Optimize Your Site, Optimize Your Location

    You probably already noticed that Google is spending tremendous resources and real estate space on its results pages to show both traditional search results along with location based results using its product Google Maps.  Google Maps has grown in leaps and bounds not only for those using mobile phones and tablets, but for those searching […]
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  • To Rank Well in Google- Follow Google's Guidelines & Utilize Its Resources

    When it comes to search engine optimization and search engine marketing, Google is definitely the site most professionals are trying to attract attention from.  With the vast majority of the population using Google’s search engine and vast array of other services to find information, research products & services and ultimately make purchases, there is no […]
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  • Possible New Facebook Features Leaked

    Possible New Features While Facebook itself admitted that they inadvertently released a future prototype on the web, many users were able to view and experience this prototype during the 45 minutes which this leak occurred.   Here are just some of the features that many are talking about around the web: Switch Accounts:  This feature is […]
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  • Are You Optimizing for BING?

    While Google often gets the accolades and the spotlight, Microsoft’s Bing has really become over the last couple of years a highly respectable and capable search engine.  While many SEO and SEM professional focus enormous resources on Google, it may well be worth the effort to also focus on Bing as well.  Here are some […]
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  • Optimizing Your Site for Smartphones

    Over the last few years there has been an explosion of high quality, powerful Smartphones and mobile devices that are now able to not only access the web on the go, but view the web in a similar fashion as being on a desktop or laptop computer. There is no doubt about it, millions upon […]
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  • The New Twitter Roll Out

    (Posted November 8, 2010 by Fair Marketing, Inc.) For those of us that rely on social networking sites for marketing your websites, products, services and brand names Twitter can obviously be a benefit. While not for everyone, Twitter has grown in leaps and bounds over the years and today is at the pinnacle of social […]
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  • Thinking About Facebook Ads? Some Information to Know

    (Posted October 30, 2010 by Fair Marketing, Inc.) While many are already using Google’s pay per click product AdWords, Facebook.com also offers a way to reach out to current and potential fans in order to grow your brand and sell your products or services. Facebook has grown in leaps and bounds over the years and […]
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  • Fair Marketing President Special Guest on BBB Straight Talk Radio Show in Houston

    (Posted October 25, 2010 by Fair Marketing, Inc.) Roger Janik, president of Fair Marketing, one of Houston’s leading social media marketing (SMM) and search engine optimization (SEO) companies, is this week’s special guest on BBB Straight Talk, the Better Business Bureau’s hour-long radio program that focuses on business-related topics. The show is being broadcast at […]
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  • GOOGLE MAKES MAJOR UPDATE MIXING LOCAL WITH NATIONAL

    (Posted September 1, 2010 by Fair Marketing, Inc.) Google has made another update to its search engine results pages and this time its a big one. In fact, this could be the biggest update in several years that will have a direct impact on the SEO industry as well as businesses trying to rank well […]
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  • The Pros and Cons of Search Engines Tracking Personal Data

    Google Collects/Tracks the following data: 1. Search queries (with misspellings) 2. IP Address (does not tell who you are or always where you are- only general location) BUT your ISP can match YOU with your IP address 3. Unique cookie; does not tell personal information 4. Keeps log of query, ip, cookie, browser, time/date Note: […]
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  • Server Side Design Ranked No. 2 in Nation

    FOR IMMEDIATE RELEASE Houston, TX (September 1, 2010) – Fair Marketing Ranked No. 2 in Nation on TopTenReviews Fair Marketing has earned a No. 2 spot on TopTenReviews’s list of Internet marketing companies that provide the best services in multiple areas such as search engine optimization, pay per click, link building, and social media optimization. […]
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  • Fair Marketing wins BBB Award Second Year in a Row

    FOR IMMEDIATE RELEASE Houston, TX (January 20, 2010) – Fair Marketing wins BBB Award Second Year in a Row Fair Marketing, Inc. is on a winning streak thanks to earning the Better Business Bureau’s Winners of Distinction Award for the second straight year. The prestigious award was handed out at the BBB’s 18th Annual Awards […]
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  • Server Side Design wins First Place for PromotionWorld’s Best PP

    FOR IMMEDIATE RELEASE Houston, TX (January 20, 2010) – Fair Marketing wins First Place for PromotionWorld’s Best PPC Management Company Places third in two other categories Fair Marketing, a web site marketing and promotion company in Houston, TX, was recently selected as the first place winner by PromotionWorld’s award panel for being the best Search […]
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  • Fair Marketing President Visits BBB Straight Talk

    FOR IMMEDIATE RELEASE Houston, TX (October 28, 2009) – Fair Marketing President Visits BBB Straight Talk Roger Janik, president of Fair Marketing, went live on the radio on the BBB Straight Talk Show with Dan Parsons, Sept. 28, to talk about the benefits of search engine optimization (SEO) and search engine marketing (SEM). The show […]
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  • Fair Marketing receives Winners of Distinction honor at BBB

    FOR IMMEDIATE RELEASE Houston, TX (May 12, 2009) – Fair Marketing, Inc. receives Winners of Distinction honor at BBB awards ceremony Fair Marketing prides itself on being different from other Website design and promotion companies. They demonstrate a strong commitment to excellence when working with clients. The employees hold themselves to high standards, helping clients […]
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  • Fair Marketing Acquires John Moore Service as Client

    FOR IMMEDIATE RELEASE Houston, TX (January 12, 2009) – Fair Marketing Acquires John Moore Services as Client  Fair Marketing has earned a reputation as being one of the most trusted website design and promotion companies in business today. It is that respect and dependability that has caught the eye of one of the biggest names in […]
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  • Server Side Design, Inc. named No. 1 on PromotionWorld

    FOR IMMEDIATE RELEASE Houston, TX (Aug. 25, 2008) – Fair Marketing, Inc. named No. 1 on PromotionWorld’s list as one of Best SEO Companies Fair Marketing has reached the pinnacle as the best search engine optimization company in the nation as it was named No. 1 overall on PromotionWorld’s Best Search Engine Optimization (SEO) Company […]
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  • Server Side Design climbs up to No. 2 on PromotionWorld

    FOR IMMEDIATE RELEASE                       Houston, TX (July 23, 2008) – Fair Marketing climbs up to No. 2 on PromotionWorld’s list as one of Best SEO Companies Fair Marketing.com is making its way to the top as one of the best search engine optimization companies in the nation as it was named to the No. 2 spot […]
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  • Local Houston Web Marketing Acquires International

    FOR IMMEDIATE RELEASE                 Houston, TX (February 6, 2008) – Local Houston Web Marketing Acquires International, Enterprise Clients to begin 2008 The business world of today may seem a little smaller thanks to technological advances that allow a person on one side of the globe to communicate with another on the opposite side instantaneously. Fair Marketing.com […]
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  • Fair Marketing makes PromotionWorld list

    FOR IMMEDIATE RELEASE     Houston, TX (November 5, 2007) – Houston’s Fair Marketing makes PromotionWorld list as one of Best SEO Companies for second consecutive month Following up a win with another win is a good way to ensure your place as one of the best. Fair Marketing in Houston, TX has made such an accomplishment […]
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  • PromotionWorld names Fair Marketing one of Best SEO

    FOR IMMEDIATE RELEASE Houston, TX (October 10, 2007) – PromotionWorld names Fair Marketing as one of Best SEO Companies for October 2007 Making top ten lists is usually an indication of a winner. The owners of Fair Marketing in Houston, TX can attest to that after making PromotionWorld’s Best SEO Company list for October 2007. […]
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  • Promotion World Interview with Roger Janik

    Interview with Roger Janik, President and CEO, Fair Marketing, Inc.   Mr. Janik, could you tell the PromotionWorld readers more about yourself and your responsibilities at Fair Marketing, Inc.? My entrance into the IT world began in 2001. I’ve worked with corporations, both large and small with tasks ranging from web design, flash animation, graphic […]
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